Although recent reports indicate that the Microsoft-Yahoo Search Alliance is struggling, new updates from Microsoft’s adCenter hope to change this perception. The company announced that it was expanding its broad match and phrase match capabilities in order to help advertisers receive better results in their paid search campaigns.
David Pann, the General Manager of Search Networks at Microsoft, told us that these improvements hope to create a good consumer experience and also produce a greater ROI for advertisers. He said that advertisers could expect better targeting, better reporting capabilities, and an increase in quality traffic.
These improvements are expected to be rolled out in full over the next several months.
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