Social media is the Internet: how online marketers must measure social media metrics
Lisa Buyer, president of the Buyer Group, interviews Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising on the subject of social media and the marketing mix at SES London, 2011. According to Mel, social media is the Internet. Mel says this is because the Internet is inherently social. Whether it’s through search, Facebook, Twitter, blogs, […]
GROCO American Entrepreneur- Rick Champion
GROCO American Entrepreneur- Rick Champion is an interview between Alan Olsen CPA, MBA, managing partner of Greenstein Rogoff Olsen & Co. “GROCO” and Rick Champion on Entrepreneurship. Rick is a General Contractor in the Bay Area. Rick shares with us the challenges of obtaining a contractor’s license and some of the humorous experiences he has […]