Social media is the Internet: how online marketers must measure social media metrics
Lisa Buyer, president of the Buyer Group, interviews Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising on the subject of social media and the marketing mix at SES London, 2011. According to Mel, social media is the Internet. Mel says this is because the Internet is inherently social. Whether it’s through search, Facebook, Twitter, blogs, […]
Testimonials from Search Engine Watch Labs #SESsf 2010
At SES San Francisco 2010, Search Engine Watch piloted a new concept session called ‘the Labs’, in which we held two hour long sessions on SEO, Local, PPC and social marketing. The difference between these sessions and our traditional offering was that the agenda was completely crowdsourced with the attendees, and attendees were invited to […]
Meet the experts: SES Toronto 2011 attendees get to network with SES panelists and speakers
Greg Jarboe, SEO-PR, interviews Mike Grehan, Incisive Media, about the new “Meet the Experts” roundtable and networking forum which debuted at SES Toronto 2011. SES Toronto attendees got the opportunity to interact with speakers on various panel topics, such as link building, facebook ad formats, and international seo, etc. For more information on attending SES […]
How social media marketing saved the Iceland tourism industry at SES London 2011
Lisa Buyer, The Buyer Group, interviews Kristjan Mar Hauksson, Nordic eMarketing, on the subject of social media and the marketing mix. Kristjan talks about the problems Iceland faced in the aftermath of a terrible volcano eruption back in 2010 which almost torpedoed the Icelandic summer tourist travel season. Kristjan talks about ceasing the momentum when […]
The 5 Rs of Search Engine Marketing with Bryan Eisenberg
Share Search engine marketing can sometimes seem overwhelming. Marketing expert Bryan Eisenberg simplifies the procedure with his 5 Rs of Search Marketing. He explains how content on your site must be (1) relevant, (2) build your reputation, (3) remarkable, (4) readable, and (5) of sufficient reach. Relevant. You need to have content that speaks to […]
PR, Search, and Social Media must collaborate for an effective marketing campaign at SES London 2011
Tracy Falke, Head of Strategy at Powershift Media Group | Banta, interviews Katy Howell, Managing Director, immediate future (if.) at SES London 2011 on the subject of the convergence of social media, public relations, and search marketing. Katy provides her top tips in how search, PR (public relations) and social media should work together. Katy […]