CSR Minute: Barkley Study Looks at Cause Marketing for the Millennial Generation
Barkley, an independent marketing agency, has released findings from a study of the Millennial Generation. Based on a survey of more than 5,000 respondents and 4 million data points, the study provides insights on a range of digital and social media habits of American Millennials. Among its conclusions are a greater awareness of cause marketing […]
Wesbite Redesign Includes SEO Strategy and Improves Lead Conversions
In June 2010, Imagination and Arch Chemicals launched a redesign of http://www.POOLLifeMag.com to improve the site’s usability. New navigation bars, a “Where to Buy” section and improved search functionality allow users to easily navigate the site and find local dealers to purchase products. Check out http://www.Imaginepub.com to learn more about Imagination’s projects. For business inquiries, […]