Social media is the Internet: how online marketers must measure social media metrics
Lisa Buyer, president of the Buyer Group, interviews Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising on the subject of social media and the marketing mix at SES London, 2011. According to Mel, social media is the Internet. Mel says this is because the Internet is inherently social. Whether it’s through search, Facebook, Twitter, blogs, […]
How social media marketing saved the Iceland tourism industry at SES London 2011
Lisa Buyer, The Buyer Group, interviews Kristjan Mar Hauksson, Nordic eMarketing, on the subject of social media and the marketing mix. Kristjan talks about the problems Iceland faced in the aftermath of a terrible volcano eruption back in 2010 which almost torpedoed the Icelandic summer tourist travel season. Kristjan talks about ceasing the momentum when […]
PR, Search, and Social Media must collaborate for an effective marketing campaign at SES London 2011
Tracy Falke, Head of Strategy at Powershift Media Group | Banta, interviews Katy Howell, Managing Director, immediate future (if.) at SES London 2011 on the subject of the convergence of social media, public relations, and search marketing. Katy provides her top tips in how search, PR (public relations) and social media should work together. Katy […]