Social media is the Internet: how online marketers must measure social media metrics
Lisa Buyer, president of the Buyer Group, interviews Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising on the subject of social media and the marketing mix at SES London, 2011. According to Mel, social media is the Internet. Mel says this is because the Internet is inherently social. Whether it’s through search, Facebook, Twitter, blogs, […]
New Product Development Folio Branding Establishment Paul G Roberts
Come and see the real thing at www.brandingestablishmentgroup.com Or Contact : info@brandingestablishmentgroup.comFor 20 years we have been a creative leader in full service branding solutions for blue-chip brands. • Brand & Reinvention Strategy with our Alchemy process • Identity System Design • Creative Copywriting • Digital Branding and SEO • Retail Store reinventions • Packaging design […]
The Future of Advertising
Story Worldwide is a post-advertising agency. In essence, we believe that advertising-as-interruption is over. We connect brands to customers by telling engaging and entertaining stories that audiences actually want to hear. This film explains our philosophy in 90 seconds. Too lazy to watch a film? Read the script: THE FUTURE OF ADVERTISING This seems obvious, […]