AndeMarketing Blog

http://www.1and1.com In this webinar 1&1 Internet’s Aaron Nye and Ryan Hayes explain how you can use Search Engine Marketing to help grow your business.

Google has become a multi-billion dollar company on the success of search engine marketing. Now it’s time for you to put this powerful tool to use for your business.

In this presentation we will cover:

Basic overview of search engine marketing
How to use pay-per-click marketing to drive more traffic to your website
Best practices to help increase your return on investment
Tips for writing good ad copy

Download the slides from SlideShare: http://1a1s.us/24

* Recorded live on August 11, 2011. Register & view the schedule for upcoming webinars on http://www.1and1.com

Duration : 0:52:43

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Watch this great interview between Automotive Digest and Reply! CEO Payam Zamani. Performance Based Marketing is the simplified approach to connecting buyers and sellers. Reply.com owns and operates iMotors.com

iMotors offers free quotes on new cars near you to help you find the best deals in town. Besides make and model, you can search an auto by price, body style, or MPG. Get access to the best deals and best quotes nearest you – quickly and easily.

iMotors.com is part of the Reply! family http://www.reply.com, which owns and operates many top online consumer destinations sites like, http://www.bloglines.com, http://www.contractors.com, http://www.merchantcircle.com, http://www.timebridge.com, http://www.localuniversities.com, & http://www.educationhub.com

Duration : 0:2:8

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Agency Metrics That Matter

In paid search marketing, one thing is painfully clear: success relies on good data, and good data can be hard to find. Search marketers use data points to understand trends and make optimization changes, but lots of data can make it hard to focus. When you understand paid search objectives combined with metrics that matter, you’re better equipped to make profitable decisions. So get back in the driver’s seat — learn the basics of important and misunderstood metrics to propel agency relationship results.

Important Metrics
When online marketers talk about paid search metrics, they are referring to different measures of data generated from paid online marketing campaigns such as Pay Per Click (PPC) campaigns for Google Adwords or the Search Alliance of Yahoo! and Microsoft Bing.

Sales
Average Cost per Click. Conversion Rate %. Cost Per Conversion. Average Order Value. These four factors track campaign success by profitable conversions. Leverage exact and broad match keywords for highly targeted click through rates to qualify shoppers and take you deeper into the sales funnel.

Leads
Conversion Rate. Cost per Conversion. Total Conversions. These three factors are the primary drivers of lead creation strategy. Drive qualified traffic to convert without skyrocketing costs. More importantly, track your target volume by making certain your bid prices are competitive to get the number of conversions your business demands.

Brand
Ad Copy. Keywords. Ad Position. When you advertise with PPC, you get instant feedback on the effectiveness of your marketing messages. To reach a wide audience, develop and leverage massive keyword lists with broad and phrase match terms. By targeting competitive keyword pricing and top ranking ad positions you will drive awareness and brand recognition.

Misunderstood Metrics
You’ve got a handle on the basics, but proceed with caution — the misunderstood metrics below can endanger your paid search efforts.

eCPM (effective Cost Per Thousand Impressions)
Impressions costs are the de facto standard. But are you comparing apples to apples? Don’t be fooled — comparing offline CPM to eCPM can lead to poor management decisions. After all, paid search impressions are FREE, so comparing a $100 eCPM Google SEM buy to a $75 CPM New York Times buy does not provide any value to marketing managers.

CPC (Cost Per Click)
We all hear of the perils of cost per click, but don’t be fooled: high CPC does not imply that the keyword is or is not working. If a marketing program requires an ROI of 4, then it should not matter if the CPC is $1 or $10, as long as the revenue is $4 or $40 respectively.
Focus on conversions to make every cent count.

Average Position
Hooray! Your search listing has reached #1. But don’t celebrate yet — in the long run, position is a poor metric of success. Instead, focus on ROI and profit to accurately measure success. And use average position to increase share of voice.

Number of Keywords
Think additional keywords cost more? Think again. Because you pay for the clicks keywords receive, each additional keyword does not cost more. The correct number of keywords is different for each campaign/product. Therefore, they should be measured by campaign profit and number of impressions received by an exact match search.

Brand vs. Generic Breakdown
Don’t give up on generic terms…often, they can introduce your brand and products to users. A user who searches for a type of product may not have a brand in mind, and that search creates the consideration set. While that user may not convert on the first visit, that click may ultimately be responsible for the final sale.

Improve Your Game

Whether you’re new to the paid search game or are bruised and battered from a consultant or agency relationship that went south, don’t give up the fight. Re-enter the game armed with the objectives and metrics you need to gauge the profitable results of your paid search investments.

Don’t go it alone. With Trada, your PPC campaign is cared for by a crowd of experts working together — writing ads, managing bid prices, and building massive long-tail keyword lists. Trada’s PPC experts already know all the strategies for driving brand, sales and leads, while giving you insight into the metrics that matter. This certified crowd displays a diversity of thinking that a single person could never achieve alone. And best of all? They’re paid on performance.

Trada.
Ridiculously easy. Measurably better.
Powered by people.

We’d love to show you our crowdsourced PPC marketplace. Contact sales@trada.com for a tour.

Duration : 0:56:35

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http://www.Crackit.info – Follow The Link!

Duration : 0:0:49

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http://www.spellbrand.com/small-business-guide-to-marketing-through-google-adwords :Keyword research and analysis introduction to help you get on the path of finding the right keywords using tools such as Google Keyword Tool for use in your Google Adwords campaigns. This video does not talk about the use of Google Keyword Tool but rather, however.

Duration : 0:9:7

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The best way to evaluate what channel you should use to engage with your audience is by first observing what channel they use to reach you. Do people email you? Or do they leave comments on your blog? Maybe they prefer the 140 characters on Twitter to articulate a thought or share some feedback? Use such insights to develop a specific marketing campaign. While there might be times when you can shift conversations to another medium, first try to take into consideration people’s communication preferences.

I want an ecommerce website. Also I need SEO and Social Media Marketing service for my website. Suggest me a company which provide all the three services which I mentioned.

It wasn’t long ago that a social media presence was a nice-to-have. Today, it’s a must-have. But consistency is the key to success in social media – and that takes time. That’s where DeluxeSocial comes in.

Barkley, an independent marketing agency, has released findings from a study of the Millennial Generation. Based on a survey of more than 5,000 respondents and 4 million data points, the study provides insights on a range of digital and social media habits of American Millennials. Among its conclusions are a greater awareness of cause marketing campaigns, such as Dove’s Campaign for Real Beauty and Gap RED. The survey was conducted in partnership with the Service Management Group and the Boston Consulting Group.

Warren Wilson College in North Carolina has been ranked number four among the top 100 greenest colleges by Sierra magazine. The private, 900-student school was cited for its vegetarian and vegan cafeteria; the EcoDorm, the first platinum LEED certified residence hall in the country; and its commitment to wind power. Warren Wilson College raised its ranking from number 14 in last year’s survey.

For more information on these and other stories, go to thecsrminute.com

Duration : 0:1:15

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Brain Swell Media is an interactive media consulting firm. We focus on five key business areas; online strategy consulting, Web development, search engine optimization (SEO), video production and online sales training. We provide business owners and magazine publishers with the tools and resources they need to optimize their presence on the Web and boost revenue.

Duration : 0:1:9

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http://searchenginemarketingbendigo.com/ Search Engine Marketing Bendigo training video on competitor analysis why that is important for better online Bendigo business marketing.

Duration : 0:10:0

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