I am an SEM professional and need to get some employees up to speed on SEM, but don’t have the time to conduct a training session. I’d like to give them something to read to learn the basics before we dive into strategy and tactics.
SearchEngineWatch is a search engine resource site that has been around since the industry became an industry. The link below goes to a list of diverse information, covering the essentials of search engine submission, tips on the biggest search sites, optimization techniques, etc. I used this site in 1997 to increase traffic for a Samsung site by 1000% in a month.
The advice is regularly updated as search engines change their algorithms so I’m sure it’s just as relevant today as it was back then.
http://searchenginewatch.com/webmasters/
http://commoncraft.com A simple story that illustrates the forces shaping social media. This video comes in an unbranded “presentation quality” version that can be licensed for use in the workplace. http://www.commoncraft.com/store-item/socialmedia
In June 2010, Imagination and Arch Chemicals launched a redesign of http://www.POOLLifeMag.com to improve the site’s usability. New navigation bars, a “Where to Buy” section and improved search functionality allow users to easily navigate the site and find local dealers to purchase products. Check out http://www.Imaginepub.com to learn more about Imagination’s projects.
A web video that showcases background information regarding search engine marketing. WordUp Online is search engine marketing company, specialising in paid search on the Google, Yahoo and MSN networks.
http://www.lastsecondmedia.tv/performance_based_yellow_pages.php Information on pay-per call Yellow Pages advertising program for national accounts. With LSM, your sales company can advertise in the Yellow Pages on a Pay-Per Call platform. You pay nothing for ad placement, rather, for each call generated. Topics include pay for performance, PBA, performance based advertising, yellowpages lead generation, direct response, yellow pages advertising, PBA yellow pages, direct marketing, national yellowpage advertising, pay per call, per inquiry and Yellow Page marketing.
Start making money while you search. As you step into 2008, the internet grows and so does you bank balance. 
from http://www.seobook.com Learn the types of links that help you rank better and help you make sales.
In the last video, we showed you how to determine if you’re in the right market, how to find your most profitable keywords, and how to do some “sneaky” research using Clickbank.
