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Search engine optimization, although confusing, is essential for being profitable on the internet. By collecting the right information, it is possible to optimize your website to obtain higher traffic and earn good search engine rankings.

google places seo click through the up coming website organic seo services Adding your primary keywords into your titles is key to boosting your ranking. The title tag should be on all the pages of your website, so that they can be linked together. To further tie everything together, place the name of your company right after the title tag link. People are more likely to find your business using keywords as opposed to your business name, so use these tags properly.

Focus on optimizing your entire website, down to your links, by using keywords, keyword phrases and long-tail keywords focused on your targeted niche. Regularly add new content to your site, making sure to include your keywords whenever possible. Use your keywords in your image captions, URL, links and other relevant areas. The more places you can find to use your keywords, the more frequently your website is going to appear on search result pages.

People erroneously assume that inserting keywords in comment tags will yield higher ranks on search engines. Spend your effort on improving your website’s content instead.

Use the “alt” tag on webpage images to maximize SEO. Use these tags to replace pictures if a site visitor disables his or her image display. The point here is that the search engines pay attention to alt tags, so if you have keywords sprinkled into your alt tags, search engines will take them into account.

The title tag in your page’s HTML code is an important place to put keywords to maximize your site’s SEO. Search engines place the more weight on words and phrases used in title tags than on any other words on your pages. Incorporate your strongest possible keywords into the title tags for optimum impact and watch your website traffic soar.

Games and surveys can be included on your site to better assist you in finding the ideal target audience. People enjoy to take surveys which will tell them about their sense of style or what type of person they are. Ask them about their shopping habits and interests. You will learn a lot about your customers while they have a little bit of fun.

Blogging is a great way to add more keyword rich content to your site, and improve your search engine ranking. More content also means better search engine rankings and, by extension, more site traffic.

Present yourself as an experienced veteran of your field. Utilize your expert qualifications for the purpose of creating a successful Internet marketing program. Focus your products and services on a very specific segment of the market, then utilize search engine optimization so that those buyers will be able to find your site on the internet. Always remember to give the customers what they want, not what you think they want.

An easy way to boost your page ranking immediately is to buy a previously owned domain name that already has a good reputation. Search engines give additional weight to domain names that have been registered for longer than two years. Try to find a name that another company or person dropped, and apply it to your site.

No one sets up a business in order to fail. Although tons of online businesses fail, many actually do succeed by applying methods that have been proven successful for other web-based business owners.

SEO is the best way to market your products online. If your website ranks highly on search engine result pages, you can naturally expect to receive a lot of targeted traffic. Coming up are some practical SEO tips that you can use today to improve your website ranking.

One of the most important elements of the optimized site is appropriate keyword density. Focus on keeping each page’s keyword content well under 20 percent.

Be certain your server is enabled to detect upper or lower case letters on URLs. If not, your site could be respidered with upper and lower case letters decreasing your link ranking.

You should develop the habit of commenting on relevant topics and blogs to create links back to your site. If you put a good and meaningful comment on a blog, it will increase the chance of being able to leave a comment. Just be sure that the blog ties into your business before you leave a link on that blog. Plus, it is important that the comments you make add value to their site. If you are well-versed in your particular subject, you will find it a snap to leave worthwhile comments on several blogs — with, of course, a link to your website attached.

Buy a pre-owned domain name and get a higher ranking. If you have a domain name that has been around a while (at least for two years), it will be given more attention by the search engines. Try to locate domain names that have been abandoned, and determine whether you might be able to use them for your own website.

Search engines use bots which constantly search for new and updated content. Adding new content on a daily basis will invite these bots to take a look at your site. The better the content you provide, the more likely it is to be shared on other websites, providing you backlinks and increased traffic. The people who chose to share your articles will come back to your site, and their friends will too.

You rarely get image links with sites that are optimized for various search engines. You cannot add descriptions to an image link, which limits the ability of search engine spiders to see it and rank it.

Although your articles and webpages center around the same general topic, each of these should have a unique and eye-catching title. Titles should be short and sweet. If a title is too lengthy, it loses its importance. The first words are vital for grabbing reader attention.

relevant resource site google seo tools seo services pricing Search engine optimization can, at times, be a frustratingly complex field. However, anybody can learn the basics of SEO if they apply themselves. If you already maintain your own site, then integrating some of these SEO tactics should be easy. It may be even easier than you imagined!

Every once in a while, we have questions about plumbing. If a problem arises, many want to fix it themselves, so it’s a good idea to learn maintenance tips. This article has both angles covered. That way, you can respond to plumbing problems as soon as they appear.

If you have pipes that sound as if they’re squeaking or hammering, it’s an easy fix. What you will have to do is anchor any pipes that are exposed. Pipes that are contained within the floors, walls and ceilings may need to be attended by a professional plumber.

full piece of writing Broken or compromised flappers can contribute to your monthly water usage by constantly filling the bowl with water. A simple cleaning or replacement of the flapper and/or flapper seat will solve this problem.

It is important to check the background of any plumbers you are looking at hiring, and get referrals if possible. Some plumbers may not be experienced or skilled enough to be able to handle some jobs, and can actually make the problem worse. Find some reviews of your local plumbers, or ask around to see if anyone has any recommendations or warnings.

If you’re a professional plumber, consider taking an amateur under your wing as an apprentice. An apprentice can take a lot of pressure off, and help your business earn more money.

To ensure that your new water heater operates as efficiently as possible, you should opt for a model that offers only the necessary capacity for your household. Having an idea as to how much water is being used by each appliance and people in your home will let you decide on the best size for your hot water tank.

Plumbing tools can be a costly investment, but they are worth it if you want to save money in the long run. There are many Internet videos that can show you how to make basic repairs to plumbing. If you have the tools you need, you won’t have to pay a professional to do minor repairs.

Sifting drainers are available for any size drain to prevent items larger than a grain of sand going into your pipes. Clean out the one in the kitchen whenever there’s something trapped there that shouldn’t be. Strainers placed in a bathtub can be cleaned periodically.

As was discussed at the beginning of the article, while plumbing can be an extremely difficult chore for anyone to complete, it becomes significantly easier if you have the right advice and information. Use the advice from this article, and you’ll be on your way to doing your own plumbing.

Proper use of SEO techniques will almost certainly benefit your site. The higher your search rankings, the more traffic you will receive. Here are some good suggestions you can use to get better search engine results.

Make Your Site More Attractive With These SEO Tips Let SEO Help You Attract Visitors To Your Site How To Rise To The Top Of The Search Engines Make sure your titles focus on your keyword or phrase if you wish to gain a high ranking in search engine results. To connect each page of your website, ensure that every one has the same title tag attached to it. Further link your pages together by placing your company name on the end of your title links. People are more likely to find your business using keywords as opposed to your business name, so use these tags properly.

Be on top of your site’s search standings, when you are dealing with search engine optimization. You will never know how well your search engine optimization is working if you do not monitor your standings. You can use Alexa or the Google toolbar to check your page rank.

Boost your SEO power by incorporating keywords and phrases in HTML title tags. When analyzing your site, search engines place heavier emphasis on keywords that are included in title tags. Incorporate your strongest possible keywords into the title tags for optimum impact and watch your website traffic soar.

To get the most out of your articles, make them rich in relevant keywords. Make sure you include keywords that are especially pertinent to your content and niche. It will be easier to draw new readers into your site. Try to use keywords in the title, the article summary, and a few times within the body of the text.

The world of podcasts is also something you should consider. Podcasts can have visual and audio elements. You also have the option of streaming your podcast live. Regardless of execution, ensure your podcast is full of relevant information. People seem to like podcasts because they can record them and listen to or watch them at their convenience. Just be sure to properly tag your podcasts, so that they also get a good ranking in related searches.

Search engines use bots which constantly search for new and updated content. Adding new content on a daily basis will invite these bots to take a look at your site. The better the content you provide, the more likely it is to be shared on other websites, providing you backlinks and increased traffic. As a result, anyone who shares your articles is more likely to visit your site again and again; their friends will too!

Even if the content in your articles is based around the same topic, every title should be creative, unique and attention grabbing. Keep titles short and to the point for the most effect. The initial words in the title are of the highest priority in making an impact on your reader.

Make sure you know which SEO strategies will work for your website. By only utilizing proven techniques you ben improve your ranking without being blocked.

With very little guidance you can successfully apply some of the most basic and effective SEO techniques. Read on to discover some very useful information on kicking your SEO into high gear.

Link directories will link you back to yourself, so they should be real. Many directories have poorly designed or old sites. Exercise caution when you chose connections.

Product feeds can really help bring you business by reaching a broader online audience. Use these to provide important details about the product or service you offer. Enticing potential customers to click onto your site, could mean a profit for you. A feed reader is a program which allows people to keep up with their favorite websites via email. Your clients may interested in following your feed this way.

You must research your keywords before attempting to optimize your site. When you are building your site, find what keywords work for you. Knowing how people search for your business will help you find appropriate keywords. You should highlight these keywords so you can become higher in rankings.

Keep all of the information on your site unique, so that Google does not reduce your ranking in the search results. Instead of rewriting the same articles, use new content to attract different readers.

Optimize Your Website With These SEO Tips Learn how to effectively incorporate the language you need to include in your HTML tags. Keyword usage will help you improve your SEO. Keywords that appear in title tags are weighted more heavily by search engines than keywords in any other position. Use popular keywords as a means to generate more traffic.

It’s all about content, so develop a plan that optimizes the potential of search engines. Your content should always be original, well written, focused and not too long. It should also be grammatically correct. SEO is full of tricks, but the main thing that gets you high rankings is no trick at all: write good content.

If you have a foreign language on your site, you will want to add the language meta tag to your html coding. You will get a higher rank in the search engine if someone searches using that particular language.

Always try to make sure that you have good description tags. The length of the tag should not exceed 30 words. Don’t put more than 100KB of content on your description page if you can avoid it.

Raise Your Rankings By Improving Your SEO With These Tips Practical Solutions To Your Search Engine Optimization Woes Even though search engine optimization is a very complex field in which full-time experts can be found, there is a level at which novices can enter and learn. If you already maintain your own site, then integrating some of these SEO tactics should be easy. You don’t have to spend months or years learning how to attract visitors to your site. You might see improvements within a week when you start using these techniques.

Focus on your strengths, and hire SEO professionals who can help you with the rest. The advice contained in the following article will help you move forward in the right way.

When determining keyword usage for your site, you should consider the ways that people would use to search for your content. While keywords are important in getting good search results, overusing keywords can make search engines label your site as spam.

If you want to hire an outside organization to do SEO, make sure you learn as much as you can about the company before you make the deal. Find an established company to handle your SEO. It is best to avoid the fly-by-night companies, even if their prices seem lower. Look into past clients of these potential partners, read up on testimonials and vet their knowledge against what others say online. This can help you to avoid scam artists.

blog.bizseo Keep the content of your website user-friendly. Obviously you want to obtain higher rankings so your website has to be simple, clear and easy to use. Functions that allow bold, enlarged fonts should also be used to attract the reader’s eyes. This is excellent for both your readers with impairments and disabilities, and your search ranking, as well.

Membership in the Chamber of Commerce and Better Business Bureau will enhance your search engine optimization and increase your credibility. These organizations link to their member businesses, so you can get more local visitors. Having a positive rating through the renowned Better Business Bureau can boost consumer trust in your business.

In order to really increase your PageRank, you need to not only get visitors to your site, but keep them there. New evidence suggests that the length of time a visitor spends on a website influences the sites rankings. impacts its PageRank. Anything that adds interactivity to your site, such as discussion forums and blogs that accept comments, will entice visitors to stay for a longer period of time.

ranking.marketing

Tips-For-Maximizing-Your-Success-Using-Search-Engine-Optimization Keeping track of the search standings of your site is among the most important things to remember when working toward optimizing your search results. Take a proactive approach, and find out how search engine optimization techniques are working for you. Monitor your results to learn if it is working or not. One easy way to track your progress is by using the Google Analytics tool.

Do not place yourself on the same server as a banned site. If you do share your proxy with a site that is banned for spamming or other fraudulent activities, your rankings could be lowered, thereby decreasing the traffic to your site.

Having read the advice in this article, there are probably some things that need modification or checking on your website. Utilize this information to make improvements to your website.

Search engine optimizing your site is the only way to get ahead of the competition in search engine rankings. However, proper SEO work isn’t easy. This article will not only detail hot methods to launch your site’s ranking into the stratosphere, but also tell you what methods don’t work all that well.

You website needs to have a site map which contains all the main links and keywords for your website. A site map shows you all of the available areas of your website to your viewers. In addition, it gives a simple access point so that these people will be able to locate what they are searching for. A site with a good site map will be given a higher ranking by the search engines to reflect the importance of easy accessibility.

visit the following web page seo optimization companies chicago Part of using SEO to drive site traffic is ensuring that your site uses effective coding. For example, a site that relies heavily upon JavaScript must be coded efficiently, so that it can be indexed by search engine spiders. If your site’s Flash content does not include a text-only description or tags, it cannot be indexed by spiders.

Although there are many areas of SEO out there, you need to pick just one to focus one. It’s simply impossible to become an expert on every technique because there are just too many. When you choose one that seems to be a good fit for your company, you can explore it extensively and make the most of its capabilities.

Your website design should focus on maximizing your use of keywords and attracting your target market. Focus your site’s content on the main keywords you’ve chosen, but don’t forget to sprinkle in a few long-tail keywords here and there. To get your site a higher search engine ranking make sure the main key words are represented in all titles and links, especially with images and any other areas where you can include text.

Strategically placing keywords within the main body of text on your website or blog is a great way to increase traffic coming from search engines. Pack well-researched keywords into the first few lines of your text, but don’t overdo it. Put in just enough to get noticed by the search engines. A good rule is to use your keyword two times in the first paragraph. For the following 200 words, put the keyword in as much as you can, without being obvious about it.

engine optimization search service northbrook Surveys and games are often enticing to new visitors, and encourage them to linger with your content just a bit longer. People enjoy to take surveys which will tell them about their sense of style or what type of person they are. Ask them questions about their interests and shopping habits. You’ll learn more about your customers this way and people will enjoy doing the surveys.

Establishing a search engine with clearly defined parameters allows you to optimize your website efficiently. Your search engine should show the results that are most relevant to what the user puts in.

Involving yourself in the world of blogs is a great SEO technique. Blogs are a good way to get a high ranking. Search engine robots love blogs because they are constantly updated with new content. Backlinking is essential to raising search engine rankings.

You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.

“I just saw <andemarketing.com>. Seeing AndeMarketing | SEO Website Promotion | Specialize in Online Marketing, I’m simply so inspired. What a high-quality page! The color scheme is impressive.

Glorious.

(…) The code is very professional. A masterpiece. It must have taken eons to fine-tune the page. Naturally, I expected the creator to do this well. If only my own company would have a cool page like that. The URL has 24 characters. This length scores best in usability studies. The page contains 44 links, a well-calculated amount. There are 15,662 characters in the HTML source, which is a fantastic length for the Firefox browser. This page is to the web what Isaac Asimov was to Science-Fiction.”

— Veronica Kerr, How to Design for the Web

Summary

Unless a web site meets the needs of the intended users it will not meet the needs of the organisation providing the web site. Web site development should be user-centred, evaluating the evolving design against user requirements. The first step is to define the business objectives, the intended context of use and key scenarios of use. This helps prioritise design and provides a focus for evaluation. The design should take account of established guidelines for web writing style, navigation and page design. The site structure and page design should be evaluated by representative end users. Management and maintenance is important to maintain usability.

Contents

Introduction Planning Site Structure and content Support Navigation Page Design Evaluation Methods Management and Maintenance Acknowledgements

INTRODUCTION

Why is it so difficult to find the content you want on many web sites? The reasons include:

• Organisations often produce web sites with a content and structure which mirrors the internal concerns of the organisation rather than the needs of the users of the site.
• Web sites frequently contain material which would be appropriate in a printed form, but needs to be adapted for presentation on the web.
• Producing web pages is apparently so easy that it may not be subject to the same quality criteria that are used for more traditional forms of publishing.

In short, web sites provide a unique opportunity for inexperienced information providers to create a new generation of difficult to use systems! Successful web development requires the combined skills of domain expertise, HTML, graphic design and web usability.

A web site will not meet the needs of the organisation providing the site unless it meets the needs of the intended users, and provides “quality in use” [ref]. Incomplete sites are seen as a sign of corporate incompetence [ref]. To implement a web site which users find effective, efficient and satisfying requires a user centred design process. This document describes a process which integrates existing empirical evidence and guidelines for web site design into a user-centred process which is consistent with ISO 13407. Due to limitations of space, the reader is referred to the references for more details of the individual design guidelines.

It is essential first to define the business objectives and usability goals, and to specify the intended contexts of use. These should drive an iterative process of design and evaluation, starting with partial mock-ups and moving to functional prototypes. Continued usability requires subsequent management and maintenance.

PLANNING

Define the business objectives of the site (provider requirements)

• What are the main purposes of the site? These could include disseminating information, advertising services, selling products, positioning in the market or demonstrating competency.
• Who do you want to visit the site, is it internet or intranet – what are the important user categories and what are their motivations and goals?
• What type of pages and information will attract users and meet their needs? e.g. hierarchically structured information, a database, download of software/files, incentives to explore the site.
• What are the quality and usability goals which can be evaluated? e.g. to demonstrate superiority of the organisation to the competition, appropriateness of the web site to user’s needs, professionalism of the web site, percentage of users who can find the information they need, ease with which users can locate information, number of accesses to key pages, percentage of users visiting the site who access key pages.
• What is the budget for achieving these goals for different parts of the site?

Identify responsibilities for achieving quality and usability objectives, and estimate the resources and budget for these activities.

Specify in detail the intended contexts of use (user requirements)

• Who are the important users?
• What is their purpose for accessing the site?
• How frequently will they visit the site?
• What experience and expertise do they have?
• What nationality are they? What languages can they read?
• What type of information are they looking for?
• How will they want to use the information: read it on the screen, print it or download it?
• What type of browsers will they use? How fast will their communication links be?
• How large a screen/window will they use, with how many colours?

Even if there is no definitive answer to these questions, it is important to obtain agreement on the assumptions which are made.

Define key scenarios of use

• Describe specific examples of how and why people will access the site, and what they want to achieve. These will help prioritise design, and should be the focus for evaluation.
• Also identify any niche markets and interests which can be supported by the site without major additional investment (e.g. specialised information, access by users with special needs).

SITE STRUCTURE AND CONTENT

• Structure information so that it is meaningful to the user. A structure that makes sense to the user will often differ from the structure used internally by the data provider. Different user groups may need different interfaces.
• What information content does the user need at what level of detail? Use terminology familiar to the user.
• Interview users to establish the users’ terminology and how they categorise information.
• Produce a card (or sticky note) for each anticipated page for the site, and use card sorting techniques to design an appropriate structure [ref].

Writing style

People rarely read web pages word by word – they scan pages to find the information they want [ref].

• Make the text scannable with bulleted lists, highlighted keywords, meaningful headings and short sections of text.
• Start with the conclusion, then provide the details [ref].
• Make text concise and objective: avoid marketing exaggeration, subjective claims or boasting [ref].
• Do not include unnecessary “white space” as this impedes scanning the text [ref].
• Do not expect users to read large amounts of text on-line: provide one large page for printing or a file to download.

SUPPORT NAVIGATION

Help users find their way

• Meet user expectations by following conventions established by other major sites.
• When appropriate use a familiar metaphor, like a newspaper front page for the home page of a news site.
• Show users where they are and where they can go.

• Use a consistent page layout.
• The easiest to navigate information pages have a high density of self-explanatory text links [ref].
• Minimise the number of clicks needed to reach the point where users are confident they are on the right track: the more clicks the more users you lose.
• Users do not mind scrolling pages if necessary, but beware of pages which appear complete on a small screen while hiding important buttons or links just off the bottom.
• Provide links on each page to a list of the local contents and home.
• On larger sites consider providing a search facility – many users habitually use search rather than exploring a site [ref].
• Provide a simple interface to the search engine^[2] and check that it gives easily understood results. Most current search engines are so poor that their use reduces the likelihood of finding relevant information! ^[1]
• Include navigational buttons at both the top and bottom of the page – this minimises the need for scrolling.
• Use URLs which are meaningful and exclusively lower case – this helps people who have to type them in.
• URLs quoted in printed material should be short and simple to type: if necessary use aliases rather than the full URLs.
• Use page titles which make meaningful bookmarks (do not start titles with “Welcome to …” or use generic titles such as “Contents”).
• Avoid dead ends – plan that any page could be the first page for users reaching the site from a search engine.

Tell users what to expect

• Avoid concise menus: explain what each link contains – so that users can find the right link first time.
• Provide link titles (tool tips) [ref]– they simplify navigation for users with recent browsers which support this feature.
• List the contents of each part of the site as a list of links to the final information, divided into meaningfully titled groups ^[3].
• Provide a site map or overview – this helps users understand the scope of the site.
• Distinguish between a contents list for a page (e.g. use a heading “Page contents”), links to other pages, and links to other sites (e.g. using icons for off-site links).
• Any changes to the default link colours and style make it more difficult for users to find the links.
• Give sizes of files that can be downloaded.

Highlight important links

• The wording of links embedded in text should help users scan the contents of a page, and give prominence to links to key pages. (Highlight the topic – do not use “click here”!)
• To keep users on your site, differentiate between on-site and off-site links.

PAGE DESIGN

Design an effective home page

• This should establish the site identity and give a clear overview of the content.
• The important information should fit on one screen, as some users will not bother to scroll the home page [ref].

Design for efficiency [ref]

• It is important to minimise the download time as most web users have slow connections [ref].
• Graphics add interest but are slow to load and can impede navigation.
• Reduce the size of graphics by selecting the file type which will give the smallest image after compression. In the case of GIF images try to reduce the number of colours used.
• Give the dimensions of the images in the ‘IMG SRC’ tags of the HTML as the browser can then format the page before loading the graphics, rather than having to reformat each time an image is loaded.
• Use the ALT tag to describe graphics, as many users do not wait for graphics to load.
• Use small images, use interlaced images, repeat images where possible [ref , ref].

Make text easy to read and use

• Avoid the use of flashing or animation, as users find this very distracting.
• Avoid patterned backgrounds, as these make text difficult to read.
• Where possible use tables instead of frames [ref] – frames can interfere with printing and bookmarking.

Support different browser environments

• Test that your pages format correctly using the required browsers and platforms.
• Do not resize the text (except with headings) as all other methods produce unacceptable results on some browsers [ref].
• Check that pages containing reference information or large amounts of text print correctly on the required browsers, platforms and paper sizes (note that European A4 paper is narrower and longer than US letter size paper [ref]).

Provide support for text-only browsers

Some users turn off graphics to increase speed, and the visually impaired use text only browsers:

• To support text only browsers, use a logical hierarchy of headings, avoid frames and use ALT tags which describe he function of images [ref].

EVALUATION METHODS

Expert inspection

• Use a checklist to inspect pages for conformance with house style (consistency of layout) and with recommendations such as those in this document.

Early mock-ups [ref]

• Early in design evaluate a partial mock up of the site with representative users performing representative tasks.
• Use first drafts of screens, either on-line or as colour prints.

Functional prototypes [ref]

• Produce a working version of a representative part of the site, taking account of the design principles and evaluation feedback.
• Evaluate the working version with representative users performing representative tasks.

MANAGEMENT AND MAINTENANCE

Ensure that new pages meet the quality and usability requirements

• What skills will be required of page developers? Do they have the necessary expertise in the subject domain, HTML, graphic design and usability? Do they need training?
• What will be the criteria for approval of new pages? Is some automated checking possible?

Indexing

Help people to find your site by indexing the important topics and names of key people. To facilitate indexing by search engines:

• Provide search topics using the META tag [ref]in the page heading.
• Include the main search topics in the first few lines of text on the home page.
• Fill in the submission forms for search engines.
• Consider using an automated submission tool (e.g.[ref]).

Maintenance

Plan and review the site structure as it grows, review the user needs, and make sure the site continues to meet the needs.

• Monitor feedback from users.
• Monitor the words used when searching the site.
• Monitor where people first arrive on the site, and support these pages as entry points.
• Check for broken links.
• Compare your site to other comparable sites as web browsers and web design evolve.

As it is unlikely to be economic to test the usability of every page, it is important to establish a sound structure and style guide within which new pages can be developed, and for page developers to be aware of the business objectives and intended contexts of use.

ACKNOWLEDGEMENTS

This document is a revised version of a paper presented by Nigel Bevan at several conferences, and was developed with the support of the EC TRUMP project.

FOOTNOTES

¹Spool JM et al (1997) Web site usability: A designers guide. User Interface Engineering, North Andover, USA.

² for example http://www.metacrawler.comhas three simple options when searching for multiple words: ‘any’, ‘all’ or ‘phrase’.

³ UIEtips 3/20/98. Jared Spool, User Interface Engineering (uie@uie.com).