Lisa Buyer, president of the Buyer Group, interviews Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising on the subject of social media and the marketing mix at SES London, 2011. According to Mel, social media is the Internet. Mel says this is because the Internet is inherently social. Whether it’s through search, Facebook, Twitter, blogs, forums, or any other social media platform, the Internet is inherently social. Mel says marketers should always consider a social veneer across all of their marketing and digital campaigns, because there is a social element inherent in any devise used, whether it is via mobile, TV, Web, including games, print and cinema. Mel also stresses the importance for marketers to optimize outside of event being marketed.
Marketers should always be incorporating digital photography, for example, and blogging, tweeting, in order to share the significance of their campaign with those who might not have been able to attend the event. Mel also talks about brand interaction and measuring the effect of social media in order to gauge its effectiveness. Mel calls this social interaction versus the social impressions and it’s the interactions that you’re looking to grow. For example, every tweet, every video that gets viewed, etc…gets tracked and after reviewing all of the social media engagement, Mel says a marketer is able to know that a certain amount of people have interacted with their brand. This builds upon the experience for those who want to learn more about the brand itself.
To learn more about speaking at SES London, please visit:
http://www.seslondon.com
Duration : 0:4:48
http://TacticalMarketingLabs.com
http://search-engine-marketing-melbourne.com/ Search Engine Maketing Melbourne Training video on how to find and assess where your customers or searchers are coming from when they type your Melbourne business, product or service into Google.
http://giap.me/dqc
IHG Search Team – Paid Search is Optimiz’n It
SEO Lessons – Lesson 5 – The Link Building ProcessSEO Rapper vs PPC MC round 2
http://homepartyplansuccessstips.com 
http://JaxInternetMarketing.com
http://www.eversparkinteractive.com Too many business owners and webmasters consider their SEO as an after thought once their website has been developed. In fact, trying to apply SEO once a site is launched can be harder and more expensive than if you were to apply it at the design stage. Bringing your SEO in at the development stage will ensure your website has the advantage when it is launched and that you do not start your business on the backfoot in marketing terms.
http://search-engine-marketing-melbourne.com/ Search Engine Marketing Melbourne training video on how to find and research keywords for your online marketing campaigns to get your Melbourne business found on Google searches.
