IT Marketing

Posted on | July 21, 2011 | No Comments

IT marketing

Search Engine Optimization may not be the right strategy for all websites. Other
strategies could be more helpful, but it all depends on what is the owner’s
goal.  One of these other SEO strategies
is called ATO (Ad Text Optimization) which is a type of paid search
advertising.  Now, a successful SEO
campaign can create organic traffic (a natural relevance to search terms
instead of being an advertisement), but it could also include paid advertising,
creating great quality web pages, setting up a way for owners to gauge their
online success, and improving a website’s conversion rate (which is the ratio
of people who visit a site versus the amount of people who take action). The
problem with SEO is that search engines change their algorithms and there are
no guarantees on continued referrals. Because of this a business that may
require a lot of help from search engine traffic could suffer losses if a
search engine stops sending visitors to their site.  This being the case it is advised to keep
from dependence on search engine traffic.
Most search marketers will share that it is better to receive traffic
from links as they are stronger.

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