Is $10 too much to charge for an online video course about search engine marketing?
Posted on | June 18, 2011 | 6 Comments
It all depends whether there is actually something to learn from your video course that is not found free elsewhere. Remember, search engine marketing is an evolving thing — how does your video course capture every latest hiccup or changes in the algorithm of the search engines?
I suggest you look at your competition — what they offer, what is in their course — to get a feel whether your course is priced too low or too high. If you have great and UPDATED/NEW content, then $10 is too cheap. Some online courses can go up as high as $250
Category: Search Engine Marketing
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6 Responses to “Is $10 too much to charge for an online video course about search engine marketing?”
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June 18th, 2011 @ 11:58 am
It all depends whether there is actually something to learn from your video course that is not found free elsewhere. Remember, search engine marketing is an evolving thing — how does your video course capture every latest hiccup or changes in the algorithm of the search engines?
I suggest you look at your competition — what they offer, what is in their course — to get a feel whether your course is priced too low or too high. If you have great and UPDATED/NEW content, then $10 is too cheap. Some online courses can go up as high as $250
References :
June 18th, 2011 @ 12:33 pm
Joe Willy Neckbone says, "that is totally up to you, but you can learn a lot about Internet Marketing for free at the link below."
References :
http://www.geocities.com/hosstradin
June 18th, 2011 @ 1:12 pm
Well, what is it worth to you? Do you think that $10 of benefit could derive from the video? There’s probably exactly the same information out there for free, you just have to collect it.
References :
June 18th, 2011 @ 1:45 pm
How many episodes is the course? How long is it? Is it taught by experts, mom & pop practitioners, etc? It is probably far too little – if it’s that low, it’s possible no one will take it seriously. You might charge, say, $79 and include a free book or something as an added hook.
References :
June 18th, 2011 @ 2:14 pm
Before YouTube it was probably good value, now you can get that sort of thing for free quite easily.
Maybe it would be a better option to provide this for free so that it reaches a wider range of people who may link to your video which will help to improve your search rankings. You can always make money from contextual advertising such as Google AdSense.
References :
This is similar to something I’ve done before for http://www.seoptimise.com
June 18th, 2011 @ 2:28 pm
If you have a strong following of webmasters / SEOs that read your blog and view your resources, then go for it. Post it for $10 and you should get some buyers. I would make sure to build up regular views first. Maybe run two videos weekly. One for free and one where people can buy it or subscribe to it.
References :
http://www.richkahmer.com