I have a keyword question in regard to Google Adwords?
Posted on | May 10, 2011 | 3 Comments
I have just launched a new website and I have a question about how the keywords work. In the near future I will be contracting a professional SEO company to take care of these matters but in the meantime I have $175 worth of Google Adwords credits that I would like to get started with. Mostly because I want to familiarize myself with some useful techniques to take care of this on my own in the future and save some money. And I would rather make a mistake with these credits than my own money.
I’ve started a campaign and at first it was running ok but within a few hours they all stopped appearing on the search results with my specified keywords.
A little about my website, I’ve created a local auction site where people can post legitimate live auctions within their communities for cash deals and local pick up or delivery. Its free with no insertion or final value fee’s. I believe this is the safest way to go. If anyone reading this has ever browsed Kijiji than you would have a better idea of how things work. What separates my site from kijiji is that its an auction platform rather than classified. We use similar elements in regard posting within your community, meeting seller and only using cash.
I have researched many keywords such as kijiji toronto, kijiji oshawa and the results showed that the competition was very low and the CPC avg was extremely low. The search’s per month on these keywords were very high, so I decided to use about 20 similar keywords and some without the use of kijiji. I figure that people who are interested in posting classifieds might also be interested in posting free auction listings. Most of my ads have my domain than the city, an example would be, mydomain toronto; mydomain ottawa; mydomain alberta etc… So there are exact matches with keywords within my title and my keywords and when I check the keyword analysis tool its telling me that my ads are not displaying and most of them are scoring 4/10 or lower. 3 are showing and are 5/10 but they do not have reference to kijiji.
Is there a way to work these keywords into my ads? They are very relevant to my website and I have set my max CPC value much higher than the highest bid being $0.24. Why are my ads not displaying? Do I need to have both Kijiji and the region within my ad?
Please contact me at employedbyme@gmail.com if you need more details. I don’t want to spam my site on yahoo so I have chosen not to display the link. Thanks for any info you can give.
you need positive keyword, anything that if people google will have you website popup, you can get outbid by other companies as well, "auction" is a key word, "cash", "pickup" etc. Itwill cost you so don’t waste the hits yourself? You want to restrict it to Google Canada otherwise local papers and flyers are cheaper?
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3 Responses to “I have a keyword question in regard to Google Adwords?”
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May 10th, 2011 @ 8:01 am
you need positive keyword, anything that if people google will have you website popup, you can get outbid by other companies as well, "auction" is a key word, "cash", "pickup" etc. Itwill cost you so don’t waste the hits yourself? You want to restrict it to Google Canada otherwise local papers and flyers are cheaper?
References :
been there done that.
May 10th, 2011 @ 8:24 am
Mm… You might try this places: http://connotea.info/seo-company
References :
http://connotea.info/seo-company
May 10th, 2011 @ 8:35 am
AdWords works on relevancy. Your keywords need to be relevant to your ads, your ads relevant to your landing pages and everything needs to be relevant to the subject of your website.
Keep everything neat and tight and you will be alright. Start wandering off the point and you will suffer. Also, the longer you are off-base, the more harm it will do to your account. This can have a serious impact on your campaign and increase your costs alarmingly.
If your eventual aim is to use a consultant, then you might be better starting sooner rather than later, before you do harm to your account from which you cannot recover.
If you want to continue going it alone, stop your account now, and do some proper research before starting it again.
Hope this helps!
Adrian Key
Editor of AdWords Adviser, making AdWords profitable for small business
References :
AdWords Beginners Guide
http://adwords.google.com/support/aw/bin/static.py?hl=en&page=guide.cs&guide=21899
AdWords Adviser Archives
http://www.adwords-adviser.co.uk/category/keywords