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How To Get On Top With SEO

Posted on | January 27, 2013 | No Comments

Search engine optimization basically involves applying various techniques and strategies to your website in order to raise its position on search engine rankings. It is also a big business. There are some people who believe that SEO work is inaccessible for non-professionals. Disregard those who attempt to dissuade you.

google and search engine optimization A site map is an important part of your website if you want search engines to be able to create an index of your site pages. A site map could be a navigation bar, or for sites with a lot of pages, it could work like and index that has links to each page. This helps search engines follow links all the way through your entire site. When your site is not very large, you still want to have a site map to help raise your search engine rankings.

Using a product feed will give your business a more visible presence and help draw more potential customers to your website. Things regarding your business such as prices and product descriptions can be listed in these feeds. Submit them to sites which compare prices and to the major search engines. Customers interested in the area of business you represent can subscribe through a feed reader.

All inbound and internal links should use a keyword phrase. “as anchor text. Avoiding this will help ensure search engines see your links as relevant to your keywords, and then they will rank your site higher. You should make sure that your site includes internal links that use keyword links.

When using internal links on your site it is very important to use the anchor text correctly. If you are only typing “click here” and subsequently linking that term, that is doing absolutely nothing for your search engine results. Good anchor text will really help improve your search engine rank.

The meta tags you use should be highly descriptive. Mega tags should have an accurate description that will make people click on it.

A good rule on META description tags that you can do is to be sure that every page is unique. Using the same META tag for different pages will lower your ranking in most search engines.

Keep your list of links short and organized. Include them within your content, instead of allowing them to stand alone. Link pages don’t offer much to a human visitor, and search engines respond poorly to them as well. Pages created with attention given to the formatting, and with the inclusion of text, will make the page look more professional and will give search engines context for better ranking.

An easy way to boost your page ranking immediately is to buy a previously owned domain name that already has a good reputation. If you have a domain name that has been around a while (at least for two years), it will be given more attention by the search engines. Try to locate domain names that have been abandoned, and determine whether you might be able to use them for your own website.

Do not repeat anything you have on your webpage, or you will be punished and it will lessen your ranking. When you write about something fresh, you should bring new people in.

You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.

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