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How do you know what the best channel is to reach your audience? (social media marketing)?

Posted on | August 31, 2011 | 3 Comments


The best way to evaluate what channel you should use to engage with your audience is by first observing what channel they use to reach you. Do people email you? Or do they leave comments on your blog? Maybe they prefer the 140 characters on Twitter to articulate a thought or share some feedback? Use such insights to develop a specific marketing campaign. While there might be times when you can shift conversations to another medium, first try to take into consideration people’s communication preferences.

Comments

3 Responses to “How do you know what the best channel is to reach your audience? (social media marketing)?”

  1. Love.Canada
    September 1st, 2011 @ 5:15 am

    you do them all of course
    References :

  2. Princess Deluxefive
    September 1st, 2011 @ 5:54 am

    The best way to evaluate what channel you should use to engage with your audience is by first observing what channel they use to reach you. Do people email you? Or do they leave comments on your blog? Maybe they prefer the 140 characters on Twitter to articulate a thought or share some feedback? Use such insights to develop a specific marketing campaign. While there might be times when you can shift conversations to another medium, first try to take into consideration people’s communication preferences.
    References :
    deluxesocial.com

  3. Sitikantha Pattnaik
    September 1st, 2011 @ 5:59 am

    First see what are those medias through which audience is coming in contact with you. whether through forum, blog, Face book, Twitter or any else, where you find more visitors make your aim to improve your marketing on that channel.
    References :
    Sitikantha Pattnaik

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