Jul 21
http://socialmediamarketingmadeeasy.co.nz/ We build HUGE online existences online for our clients!
Duration : 0:1:2
Jul 18
What are some ways to use Facebook, Twitter and other social media sites to spread the word about my business?
Great question! Social Media falls into a larger umbrella called "Inbound Marketing." Traditionally marketing would be 1) cold calls/ telemarketing 2) print marketing such as magazines or newspapers 3) radio advertising 4) TV advertising 5) outdoor advertising. The before mentioned techniques would be labeled as "Outbound Marketing."
50 years ago companies like P&G, McDonald’s, and Pfizer built their brand with these techniques. The problem with outbound marketing today is: consumers have DVRs so they do not watch TV commercials; consumers have iPods so I don’t listen to the radio; consumers subscriptions rates to magazines and newspapers are near extinction; and consumers have learned to ignore "interruption marketing" such as telemarketing through services like caller ID.
Newer companies within the last 10 years such as Google, Facebook, and Amazon have used Inbound Marketing. Using Social Media will give you leverage to compete with bigger brands and with bigger budgets. Here is how:
Create Profiles on Social Media Sites: Although there are many social network sites it is best to get your feet wet on 1) Facebook 2) Twitter and 3) LinkedIn.
Facebook:
Create a Fan Page for your business. Click on this link http://www.facebook.com/pages/create.php and follow the setup instructions.
Twitter:
Create an account by navigating to https://twitter.com/signup. Follow the instructions to setup your account.
LinkedIn:
Create a personal account and a company page. To create a personal account go to https://www.linkedin.com/secure/register?trk=hb_join and enter in the appropriate fields. To create a company page make sure you have your personal account created and verified and then click on this link http://www.linkedin.com/companies?didentcompy=.
What’s Next
In general listen. See what your target audience is talking about, and then after you understand add value by sharing your thoughts. Below are a few specific examples:
Twitter:
You have 140 characters. Be short and link back to more information on your website or blog. By linking back to your website you create traffic and allow your site to be indexed by search engines. Both are good.
Facebook:
Pose questions. Share resources that your target audience would find of value. Think of your Facebook Fan Page like a forum.
LinkedIn:
Answer questions posted by your target audience. This will give you "expertise" which is rewarded with green stars in the category your answer was selected as the best answer. Link your blog to your company page. By adding your blog to your company page your LinkedIn page will share your latest blog post with the professional community.
I hope that helps, and if you have any questions feel free to connect with me on Facebook (http://www.facebook.com/adam.root) or LinkedIn (http://www.linkedin.com/in/adammroot).
In addition I have listed a few resources to help get you going below:
1. http://www.getawebsite.com This is a great resource to easily build your website, and have a built in blog.
2. http://www.agencyentourage.com Social Media marketing agency that I work for that specializes in social media. Our blog has several articles with free resources.
Good luck
Jul 18
Some claim that they make money or they sold their products with the help of Social Media but why is that many of these marketers doesn’t make any money from it?
Every business doesn’t need a social media strategy – it needs a marketing strategy that uses social media as part of the program.
Jul 15
While social media seems to be the newest and coolest form of marketing, we have seen that more traditional forms of marketing, such as email marketing, are still effective. Ben Lerer, the co-founder of lifestyle website Thrillist, further proved this idea in a recent interview with WebProNews.
He told us that even though social media was important, his company has found that its users embrace email in the same way that others share on social sites.
“We’re really good at getting people to forward emails and to use email as sort of social media,” he said.
Thrillist recently rolled out its own version of daily deals, called Rewards, which are geared especially toward young professional men. The company has, however, been able to successfully utilize Foursquare to promote its localized Rewards.
What works better for you: email or social media?
Duration : 0:19:18
Jul 14
Where to find information about building a web 2.0 site to supporting your business?
Check out the latest addition of "The New Rules of Marketing & PR" by David Meerman Scott. It’s a great resource for how to harness social media to reach customers online.
Jul 11
Podcasts are not that beaten to be best. Podcasts are much more momentous
Jul 11
Web 2.0 is all about conversation and collaboration and this is where SMM comes in. The consumers and customers are as strongly placed to make buying decisions as much as the sellers. This translates into more options for both buyers and sellers. SMM has given rise to a conversation and the consumers are waking up to it big time. There is a lot of scope for creative marketing of products and services and an opportunity for the really creative brains to unleash their full potential. It is, however, sad to see that the sellers are not taking it as seriously as the buyers.
Jul 10
Part of the world’s most watched Social Media video series; “Social Media Revolution” by Erik Qualman. Based on #1 International Best Selling Book Socialnomics by Erik Qualman. This is a shorter version that includes new social media statistics for 2011.
Duration : 0:2:35
Jul 08
I am doing a final year project for my marketing degree and it is basically a project associated with marketing. it is reccommended to use a business, particularly a business you can comminicate with to get the answers to questions you may need but is it not essential to use a business. i am nots ure whether to put ‘and businesses’ to the end of the title, anyone any advice?
Hello,
yes the idea is good, but do you think you will be able to analyse and then report on the complete marketing industry in the time you have got?
Yes, use Business! not too many businesses or select a sector/industy in which the Businesses operates.
cant you narrow it down on say, Social websites like facebook, myspace, twitter etc,or business forums or Social media like Radio,local News papers etc?
find which media best helps to communicate with the business/ sector/ industry you are looking to help and then examine the impact.
hope this helps!
Jul 08
YouTube and Facebook, popular social networking media sites, have revolutionised the way that people communicate with each other. Analyse how a Marketing Manager at Company X can use this technology to develop a deeper connection with her target audiences.
I didn’t really understand your question completely, but from what I see, these websites give the companies to find their target audience quickly since people go there and join the groups and communities they support. So, it is easy to find people who are interested in the products or services provided by the company.
