Have you ever taken a Social Media Marketing class in College?
If yes:
where?
what topics did it cover?
did you like it?
Or just tell me what you have in mind about it!

Probably not the best route to a job.

I want to know about social media marketing and how it is related to Online Advertising industry?

Social Media Marketing is the subset of Internet Marketing focused on communities such as Facebook, MySpace, Twitter, YouTube, Digg etc. It is the attempt to use the Social media environment to promote a business, or brand. In fact we find that Social Media is a better tool for getting to know your customer and strengthen that relationship that it is a hard sales tool.

http://www.socialmediapathways.com Drive customers and fans to your business, celebrity or endeavour with The Holy Trinity of Social Media Marketing. How to use Facebook Fan Pages, Twitter, and Your Blog to create maximum internet present for your website. Get more details on how you can use The Holy Trinity of Social Media Marketing at Social Media Pathways.

Duration : 0:8:38

Continue reading »

I’m looking for a reasonable means of tracking my Social Media Marketing campaigns. So many of them are rather expensive and, at this early stage, would not be feasible for my business.

Try this Online Media Monitoring: 26 Free Social Media Tracking Tools
http://www.marketingpilgrim.com/2007/08/26-free-tools-for-buzz-monitoring.html

I am a novice in social media marketing. I want to explore new things and your suggestions would really be great help. Thanks!! 🙂

With "HootSuite", you can monitor keywords, manage multiple Twitter, Facebook, LinkedIn, Foursquare, Ping.fm and WordPress profiles, schedule messages, and more.

RED Brand Media has more useful information about using Twitter effectively as well.

Is it true that social media marketing has little effect in SEO? I’ve read somewhere that sites like Facebook and Twitter provide no follow links. Thus, it has no SEO value. Most of the better bookmarking sites are no follow as well.

Yes it has got some value,dont give importance to do follow or no dofollow every link has got some importance.Another thing by sharing your link in FB or twitter you can get real visitors those have interest in those topics.

How does a business owner track their results? Are there tools or software that can show true return on investment numbers to meashure their social media? Example: Google Analytics is one great tool to identify online traffic by impeding a code within your website or blog. What other tools are on the market?

I use Google Analytics as a baseline approach. It gives you a lot of information. The other one I like is Quantcast.com. It gives me all sorts of weird information, such as 9% of my visitors are African American. How they arrive at that number I have no idea.

A better answer to your question is here though:
http://mashable.com/2009/04/19/social-media-analytics/

The basic answer is to Optimize your existing analytics software using plugins or built in tools.

Tracy Falke, Head of Strategy at Powershift Media Group | Banta, interviews Katy Howell, Managing Director, immediate future (if.) at SES London 2011 on the subject of the convergence of social media, public relations, and search marketing. Katy provides her top tips in how search, PR (public relations) and social media should work together. Katy says it’s no longer a PR story, but a mashup between PR, search, and customer service. You must consider all three factors when presenting yourself as an organization. Katy says it’s about good storytelling in order to get people fired up and motivated to discuss your campaign. The problem, according to Katy, is that too many companies create silos and their departments aren’t effectively communicating with each other, like getting ecommerce and web analytics to talk with SEO, and your SEO to talk with your PR, and getting your PR to talk with your agencies. This level of collaboration is a requirement in order to get your social media marketing program in place. Katy says it requires an evangelist within a company to actively push for these types of collaborative arrangements. The impact of mobile won’t help but will only add to the noise.

To learn more on speaking at SES London, please visit:
http://seslondon.com

Duration : 0:7:47

Continue reading »

Need help doing social media marketing!

Great question. Social media requires a lot of attention and work. A company needs to be able to monitor and converse on twitter and facebook among the other 1500 sites. I can’t recommend one site, but the one that was mentioned before Travel Spike seem to be the market experts.

I’d like some recommendations for books about social media marketing. Specifically, best practices and examples of how companies are using sites like Facebook/Myspace/Twitter to build their businesses.

Thanks

I know that you are looking for books but if you are interested in a website that can give you all of this information then i found one while i was looking around for twitter guides. The website is a good foundation for social media marketing and gives you some good pointers and guidelines.

one of the links would be http://socialmediaabc.trafficvault.com
or just the main site http://www.trafficvault.com
check em out if you want i think they can help you