Any place where you can create and distribute your own content is what I consider a "resource."

I use a website as my #1 resource.

Twitter and FaceBook are my resources for connecting with people in my target market.

The content I create at my website, articles I write at Squidoo and EzineArticles are my resources for creating content targeted to potential customers.

I then attract people from my target market to my content. When people find my content valuable they tend to follow my recommendations to my monetization (Money making model).

I also use Digg to bookmark my articles and also others’ content that my audience will find valuable.

Hope this helps!

http://www.lauraroeder.com
Social Media Marketing – What Every Business Owner Needs To Know

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Definitely Social Media Marketing Gives Your Business A New Dimension Across the Globe.
But it lot depends what kind of product or service you are offering and what kind of Socially
Media Projection needs, mean what kind of Marking is required for your type of business.

Well there are going to be pros and cons to both. It boils down to one thing: TIME Is the cost-benefit ratio of your company doing this going to be worth it? In other words, are you proficient enough in social media to maintain constant interaction with customers on whatever platform(s) use choose to use (Twitter, Facebook, Linkedin, etc.)

If you DO have time, awesome. That’s going to give your visitors a sense of uniqueness. Your voice and passion for your business will come across to them in your constant updates and interactions with them.

If you DON’T have time, it’s not the end of the world. There are reputable companies out there that deal exclusively with this. The only draw back is, obviously, that you could be paying large amounts of money for a QUALITY, targeted, service. This is another thing that needs to be figured into your cost-benefit equation. Weigh the cost (time, quality interaction, and $) of your company doing social media, then weigh the cost (time, quality interaction, and $) to outsource this. Which is more beneficial for you company?

Hope this has helped, good luck.

Social Media Marketing is about Marketing basically, then technology comes after.
http://www.newegyptconsulting.com

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to know about Public relation,marketing,advertising,online social marketing,promotions
just visit
http://www.prhub.com

Social media marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix;advertising, personal selling, public relations, publicity, direct marketing, and Hertfordshire twitter marketing can also help you get idea on how to work with social networking and social media.

I am going for a job interview for a social media marketing post in the UK and would like to know what forms does it take?

I have done marketing before but this form of marketing is new.

Social media marketing is effective when you build a network with your target market and regularly remind them of your product/service. You can use free online sites, like Facebook, LinkedIn, and Twitter, to expand your network and promote your company. It’s great!

TrinityOne Sports discusses importance of social media in team branding.

http://blogs.forbes.com/mikeozanian/

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Im trying to convince my boss that we need it however he wants to be able to track performance/sales generated. How can I sell him on it? lol

Good luck with that. You could use some kind of promo code you only use through social media, and record all the sales made with that, or you could ask every customer how they heard about you, and if people start saying "from facebook" or "from twitter" you are going to look good. If you are selling online, it is easier to measure as you can use analytics to view where your traffic comes from and which traffic converts into sales or enquiries.

Take a look at:

http://www.moneymakinglibrary.net
A lot of information about setup a social media marketing campaign.