http://www.level9solutions.com/local-search-engine-marketing.html
It’s a fact: 70% of American consumers shop for local products and services online; yet only 40% of small businesses have an online presence.
Read more about Local Search — Local SEO — Local Search Engine Marketing – at
http://www.search-engine-marketing-now.biz/
Duration : 0:2:22
I am currently working on pay per click search engine marketing and do not have a large budget to work with at this time. I would greatly appreciate any answers to my question and/or advice that would help me gain rank without breaking the bank to do it.
Building backlinks are the #1 way to build rank in a search engine. http://homebizseo.com/SEO/Backlinks.html
This must be available for completion online. Can somebody recommend a good SEM certification/training program?
This is not exactly search engine marketing certification program but a whole lot about the overall aspect of online marketing.
from http://www.seobook.com Seo Book.com’s Aaron Wall explains how PR can be used to boost a company’s rankings and search engine optimization results.
Duration : 0:9:26
Yes one way links to your site are very important. Make sure the pages that are linking to your individual web pages are from pages that have very similar content as yours and few links already going out. One of the most common mistakes people make is worrying about getting a link from a high ranking web directory but many times the web directory first and foremost doesn’t contain content about your topic on your web site and secondly has way to many links going out to sites other than yours, which simply takes away from the effectiveness of your links coming to you and will get very little results from the search engines.
Article writing is a good solution to this. When you write an article and submit it to an article site, they generally give you your own page that your article is featured on. Always include a link back to your site in the article as this will link like minded content with your web pages content. For the little effort it takes to write a 300-500 word article your gain is huge for your web page. The content linked from the article to your web page will make your keywords that are focusing on in the title of your web page and in the article look very relevant to google, yahoo.. etc and you’ll benefit greatly from that.
If you need more traffic or sales building, marketing advice join my free newsletter… You’ll find traffic tips for generating traffic to your site and you’ll also find marketing strats and more…
http://www.web-site-traffic-promotion.com/free-website-traffic.html
Search engine optimization is not a rocket science. I learned this two years ago from scratch.
In fact, companies charge way too much because they know that the average person don’t have a clue about seo.
Before, I used to do this myself, but today, I pay others to do it for me.
I recognize it’s difficult to find a legitimate seo company. All the best.
Search Engines such as Google, Yahoo, MSN, AOL and Ask are the tools
people use to find the products and services they want from the Internet.
Search Engines can present a huge numbers of results as the number of
web pages in the Internet is in the billions. If you can get your site to the
top of a search engine result, make it “search engine friendly” or get high
ranking on Google, your page views would increase dramatically and
therefore your number of customers will increase substantially as your
site becomes easier to find.
http://martingwebdesign.com/search-engine-optimisation-internet-marketing/
SEO – search engine optimisation
SEM – search engine marketing.
So the difference is the difference between optimisation of a website and marketing. This is something that should be intuitively clear.
Optimisation means include meta data in the HTML of your web page, making sure your site is indexed with the major crawlers (search engines), making sure you have a robots file that lists all relevent pages on your site that you want indexed etc. Basically site stuff.
Marketing (SEM) is where you actually spend a bit of money. And you research keywords and advertisting campaigns and spend money on getting ads / links / traffic to your site. This also involves perhaps having special landing pages etc
Needless to say the two are linked and often your marketing strategy will require some changes to your actual site so the flow is consistent from your paid advertising that someone clicks on to the site you have
(i.e. the thing a user clicks on is what they expect when they get to your site)
Who are the better companies for Search Engine Marketing?
Has anyone heard of reachlocal.com or dexknows.com
I am looking to advertise my veterinary clinic online, any suggestions or websites that can help me out?
We already have a website http://www.bluecrossah.com
Thanks!!
After an initial search query for "animal hospital las vegas" at google.com, it appears that your website is ranked no. 11 out of 564,000 search results. And taking it a step further, a review of your metatags has brought up some deficiencies which can be eliminated and thus will raise your Page Rank. Here is a review of your SEO metags:
1. Current: <title>Blue Cross Animal Hospital, Las Vegas NV, 89117</title>
Improvement: It should be expanded to include more generic entries such as "dog, cat, veterinarian, etc." and the State should be spelled out and the zip code removed – so that it looks like: <title>Blue Cross Animal Hospital, dog, cat, veterinary, dvm, Las Vegas Nevada</title>
2. Current: <meta name="description" content="We are an AAHA Las Vegas animal hospital providing Las Vegas veterinarian services since 1973.">
Improvement – cut to the chase, describe exactly what services you are offering: <meta name="description" content="We provide neutering, spaying, housing, [describe services].">
3. Current: <meta name="keywords" content="las vegas animal hospital, las vegas veterinarian, veterinary services, vet, dog, cat, las vegas,dvm">
Improvement: Remove spamdexed/duplicate entries and add more services – so that it looks like: <meta name="keywords" content="las vegas animal hospital, veterinarian, veterinary services, dog, cat, dvm, neutering, shots, rabies, spaying, housing, grooming, etc.">
Hopefully you can incorporate the suggested improvements which will result in elevation of your website from a Google Page Rank of 11 to possibly a Page Rank of 4-5.
Good luck!
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Duration : 0:4:33
Hello,
I want to know latest technology and methods of search engine marketing. There are many methods to promote website in major search engines such as Article Submission, Press Release, Directory Submission, Social Bookmark and similar to it. If any one have good ideas or discovery for internet marketing so, help me.
Try social media such as facebook and twitter. It helps your site to gain quality and relevant traffic for your site. And the best thing is you can gain traffic that are not reciprocated, bought or solicited. Some of the social media sites rank well in the search engine so, it also help you build your reputation on the internet market place.
