PR, Search, and Social Media must collaborate for an effective marketing campaign at SES London 2011

Posted on | May 12, 2011 | No Comments

Tracy Falke, Head of Strategy at Powershift Media Group | Banta, interviews Katy Howell, Managing Director, immediate future (if.) at SES London 2011 on the subject of the convergence of social media, public relations, and search marketing. Katy provides her top tips in how search, PR (public relations) and social media should work together. Katy says it’s no longer a PR story, but a mashup between PR, search, and customer service. You must consider all three factors when presenting yourself as an organization. Katy says it’s about good storytelling in order to get people fired up and motivated to discuss your campaign. The problem, according to Katy, is that too many companies create silos and their departments aren’t effectively communicating with each other, like getting ecommerce and web analytics to talk with SEO, and your SEO to talk with your PR, and getting your PR to talk with your agencies. This level of collaboration is a requirement in order to get your social media marketing program in place. Katy says it requires an evangelist within a company to actively push for these types of collaborative arrangements. The impact of mobile won’t help but will only add to the noise.

To learn more on speaking at SES London, please visit:
http://seslondon.com

Duration : 0:7:47

[youtube ERdhaafbslU]

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