Ecommerce And Internet Online Marketing For Business.
Posted on | July 21, 2011 | No Comments
Internet Online Marketing For Business
E-commerce
Internet marketing is inexpensive when looking at the cost of reaching an
audience. Businesses can market to a large audience for a fraction of the cost
of more traditional means of advertising. The internet gives consumers the
ability to research products as well as but them without leaving the comfort of
their home. Because of this, businesses can appeal to consumers quickly and
from a greater distance. The strategy used and how effective online marketing
is depends on the businesses goals and the cost and revenue.
Another advantage of internet marketing is that measuring statistics is easy
and inexpensive. Many parts of an internet campaign can be tracked, checked,
and tested. Some strategies one can use to do internet marketing includes pay
per impression, pay per click, pay per play, and pay per action; all of these
require paying for customers to be guided to your site. To get organic traffic to your site Search
Engine Optimization can be used. Using these tools one can figure out which are
more appealing to consumers through tracking the web site and measuring.
Now just because there are so many advantages to online marketing that does
not mean that there are no disadvantages.
Consumers are not able to physically look, smell, taste, or try an item
before purchasing it. Most businesses have solved this problem with in-store
pick-up and return policies.
Security is a big issue when it comes to dealing with customers. More often than not a customer will be wary
about purchasing online as they are worried about identity theft. It is impossible for a business to fully
protect itself and it is vulnerable to leaks and data attacks.
Another concern consumers frequently have is whether or not the item they
purchased will reach them. Big online
merchants (Amazon, eBay, Overstock) leverage seller and buyer feedback with a
rating system. This is directed solely
with the purpose of reassuring the consumer that there will be no problems with
their purchase.
There are several business models to choose from. E-commerce, for example,
is a model whereby products are sold right to the consumer, business, or from
one consumer to another. Amazon and eBay are just two businesses that follow
this model.
Another model is “Local Internet Marketing.” This is useful for small
businesses as it allows them to be noticed by the general public as well as
start relationships in their town. Some
tools for this model include social media marketing, local directory listing,
and online promotions.
Andrew Ols – is Professional Marketing Strategist for andeMarketing with
over twenty years’ experience. You can check his blog at andeMarketing.com
Tags: ecommerce > IT marketing > marketing > seo
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