Here’s how to prevent the keyword mistake:

Posted on | May 20, 2011 | No Comments

Small businesses need to identify what their products and services are, and then translate them into a list of one to three-word identifiable phrases.
They should then analyze those phrases with a tool like Google AdWords Keyword Tool. The Keyword Tool will highlight popular phrases—and show related keyword phrases that they might have missed when they made their list.
They should then distill their list into the key phrases that best represent their company’s offerings and are consistent with what their target audience would use in searches.
Finally, the keyword list should be translated into the website structure. That includes navigation, sections and pages, and the URL naming convention. Individual pages should include one or more keyword phrases in the page title, headings, and the body copy.
It’s crucial to optimize site content before you start any Internet marketing campaign. Optimized content should always come before efforts like link building or pay-per-click (PPC) advertising. Otherwise, regardless of your marketing efforts, search engines may find the content of your site irrelevant to the keywords you need to rank for, and AdWords may lower your quality score.

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