Andemarketing in the newest offer rolling out a new website template options where one template does all. This new website template will works with all media for desktop, tablet and smartphone. For mobile users the smartphone template are design in both vertical and horizontal. New customers have a three options:

1. Purchase newly design website, with none share design.

2. Purchase newly design website template, with share design

3.  Free: Have newly design website template with share template for free with 12 months service with Pay For Search Management or Search Engine Management.

This is new website design for desktop, tablet and smartphone.

In ordering website design clients have options to supply their own images, context or video.

This ultra e-responsive website template include many layout options – each is optimized for proper screen resolution, high definition pictures, HTML plus JS Animation (smartphone friendly) . This template design are of many width options included, but the major ones are for desktops, tablet and smartphones screens both in vertical & horizontal design.

Webdesign as new and also as re-design of old sites are part of our Search Engine Marketing Program.

Andemarketing recommending their clients to make refreshments of the website in this order:

– Static design at list once every 1-3 moths, the minimum is once a year.

– Blog type of website need to be refreshed from once a-day to at list every two weeks.

– Social Media three times a-week

– Images new original picture replaced the old one on site every month.

– Video; new video at list once a year on site replaced old one.

– Content for the website is the King, this can be replaced every day specially in the news section.

Above recommendations are only part of today’s website optimization job, there are more and more tasks we have in this challenging market where competitions are really tough. In the one of my favor book: Ben Hunt’s “Convert!” he wrote; “ the best SEO is no SEO” ..meaning we have to start SEO with promptly design our web-pages”

Andy, andemarketing.com

Contact Andemarketing team for more questions: by clicking here

Great event on this year 2012 SES Chicago.

Over 500 attendants from all over the globe, we saw people from Europe, Asia, Australia, North America as well South America. SES Conference Agenda has been carefully arranged, for the experienced advertising and marketing professionals.

List of speakers highlight:

• Nii Ahene; Co-Founder & COO – CPC Strategy
• Benu Aggarwal; Founder & President – Milestone Internet Marketing
• Jonathan Allen; Director – Search Engine Watch
• Tim Ash; CEO – SiteTuners.com
• Matthew Bailey; SES Advisory Board; President – Site Logic Marketing
• Evan Bailyn; CEO – First Page Sage
• Jonathan Ball; VP Business Development – Page One Power
• Anne Baum; Account Director – Location3 Media
• Chris Boggs; SES Advisory Board; Director – Rosetta
• Mel Carson; Founder – Delightful Communications
• Mikel Chertudi; SES Advisory Board; Senior Director of Marketing – Adobe
• Bruce Clay; President – Bruce Clay, Inc.
• Paul Corkery; SMB Operations Program Manager, Search Platform & Tools – Microsoft Advertising
• Thom Craver; Senior Technical SEO Manager – TopRank
• Dan Cristo; Director of SEO Innovation – Catalyst Online
• Raj De Datta; Co-founder and CEO – BloomReach
• Michael DeHaven; Product Manager, SEO – Bazaarvoice
• Andrew Delamarter; Director of Search Marketing – HUGE, Inc.
• Seth Dotterer; VP of Marketing – Conductor Inc.
• Noran El-Shinnawy; Digital Marketing Expert
• Eric Enge; President – Stone Temple Consulting
• Erin Everhart; Director of Web Marketing – 352 Media Group
• Justin Freid; Media Director, TPG – An Omnicom Company
• Aaron Friedman; SEO Manager – Spark
• Todd Friesen; SEO Director – Salesforce
• Nicholas Gadacz; Director of Product – Marin Software
• John Gagnon; Bing Evangelist, Microsoft Products, Microsoft Advertising
• Rob Garner; VP of Strategy – iCrossing
• James Green; CEO – Magnetic
• Mike Grehan; Group Publishing Director, Interactive, Search Engine Watch / ClickZ / SES
• Andrew Goodman; SES Advisory Board; President – Page Zero Media
• Danny Goodwin; Associate Editor – Search Engine Watch
• Diran Hafiz; Director of Mobile – Comscore
• Jenny Halasz; President & Co-Founder – Archology Inc.
• Dax Hamman; Chief Revenue Officer – Chango
• Christopher Hansen; President – Netmining
• Christopher Hart; Director of Account Management and Client Services – BlueGlass Interactive, Inc.
• Bill Hartzer; Director of Search Engine Optimization – StandingDog Interactive
• Simon Heseltine; Director of SEO – AOL Inc.
• Jeremy Hull; Associate Director of Paid Search – iProspect
• Bill Hunt; SES Advisory Board; President – Back Azimuth Consulting
• Duran Inci; Co-Founder and COO – Optimum7.com
• Greg Jarboe; President & Co-founder – SEO-PR
• Ping Jen; Product Manager – Microsoft Advertising and Publisher Solutions
• Ryan Jones; SEO Manager – Sapient
• Aaron Kahlow; CEO & Founder – Online Marketing Institute
• Gagan Kanwar; Director of Partnerships and Research – Marin Software
• Sundeep Kapur; Digital Evangelist – NCR Corp.
• Jeff Katz; CEO – Wize Commerce
• Avinash Kaushik; Digital Marketing Evangelist – Google
• Chris Keating; VP, SEO and Conversion Optimization – Performics
• Anne F. Kennedy; SES Advisory Board; International Search Strategist, Author – Beyond Ink USA
• Brad Keown; General Manager of Marketing Solutions – Facebook
• Chris King; Associate Director, SEO, TBWA/Chiat/Day
• Arnie Kuenn; President – Vertical Measures
• Peter La Motte; President – GeniusRocket
• Anna Lee; Conference Producer, SES Conference & Expo
• Brian Lewis; CEO, Solutions-insight Interactive
• Scott Linzer; Head of Search Agency Development – Quantcast
• Melissa Mackey; Search Supervisor, gyro
• Sean Malseed; Vice President of Strategic Development, SEMrush
• Eric Mason; Director of Communications & Tech Evangelism, Wix
• Josh McCoy; Lead Strategist – Vizion Interactive
• Matt McGowan; Managing Director, Americas – Incisive Media
• Adam Melson; SEO Team Manager, SEER Interactive
• Bryson Meunier; Director, Content Solutions, Resolution Media
• Miranda Miller; Lead Writer – Search Engine Watch
• Merry Morud; Online Marketing Account Manager – aimClear
• Bill Mungovan; Director of Product Strategy, Advertising Solutions, Adobe
• Natalie Ney; Client Services Manager, iProspect
• Lee Odden; SES Advisory Board; CEO, TopRank Online Marketing
• Greg Ott; CMO, Demandbase
• James Paden; VP of Product, Compendium

PROGRAM: SES Day 1 – Tuesday, November 13, 2012

Maximizing the Effectiveness of LinkedIn to Generate More Qualified Leads Online

Jasmine Sandler, CEO, Agent-cy

Winning PPC Tactics
Melissa Mackey, Search Supervisor, gyro
Natalie Ney, Client Services Manager, iProspect

Mobile Marketing Optimization
Gagan Kanwar, Director of Partnerships and Research, Marin Software
Geoff Tam-Scott, SR Product Manager – Mobile, NBC

The Age of Big Data and the Modern Marketer
Seth Dotterer, VP of Marketing, Conductor Inc.

Link Building the Right Way
Brent Payne, CEO, BaldSEO
Chuck Price, President & CEO, Measurable SEO

Mastering the Four Crucial Ingredients for Successful Landing Pages
Raj De Datta, Co-founder and CEO, BloomReach
Brian Lewis, CEO, Solutions-insight Interactive

Beyond Engagement: Harnessing the Power of Social Media
Mel Carson, Founder, Delightful Communications

Introduction to Analytics
Thom Craver, Senior Technical SEO Manager, TopRanks

Meaningful SEO Analytics
Chris Keating, VP, SEO and Conversion Optimization, Performics

Activating the Social-Search Dynamic
Bill Mungovan, Director of Product Strategy, Advertising Solutions, Adobe

Keys to Success with B2B Video
Greg Jarboe, President & Co-founder, SEO-PR
Peter La Motte, President, GeniusRocket

ClickZ Express Clinic: Optimizing Video for Maximum Visibility
Greg Jarboe, President & Co-founder, SEO-PR

SES Day 2 – Wednesday, November 14, 2012

[ Tuesday | Thursday ]

SEO Tools of the Trade
Duran Inci, Co-Founder and COO, Optimum7.com

Spy vs. Spy: Unlocking Your Competitor’s Digital Strategy
Adam Melson, SEO Team Manager, SEER Interactive
Sean Malseed, Vice President of Strategic Development, SEMrush

Demand Generation: Building the B2B Social Media Machine
Adriel Sanchez, Senior Director, Demand Generation, SAP

Building a Massive Customer Base through Content-Driven SEO
Evan Bailyn, CEO, First Page Sage

Insider Tips for Ad Optimization
Richard Stokes, Founder & CEO, AdGooroo

Putting Your Money Where It Counts: Winning Attribution Models
James Green, CEO, Magnetic

Ecommerce Site Nightmares…and Solutions
Jeff Katz, CEO, Wize Commerce

Paid Search Analysis and Multi-Touch Attribution
Jonathan Treiber, CEO, RevTrax

Screw Link Building, It’s Called Relationship Building
Erin Everhart, Director of Web Marketing, 352 Media Group
Katherine Watier, VP of Online Strategy and Market Insights, Ketchum PR

The Facebook Exchange: Real-Time Bidding and Best Practices
Mike Winters, VP of Accounts, Triggit

Navigating the Google Ecommerce Landscape
Nii Ahene, Co-Founder & COO, CPC Strategy

SES Day 3 – Thursday, November 15, 2012

[ Tuesday | Wednesday ]

Successful In-House SEO
Dave Rohrer, Senior SEO Strategist, Covario

Leveraging Twitter and Facebook Ads
Justin Freid, Media Director, TPG, An Omnicom Company

Crossing the Digital Divide: The Leap from Search to Display
Chad Porter, Director of Advertiser Operations, myThings

Web Analytics Deep Dive
Thom Craver, Senior Technical SEO Manager, TopRank

The Convergence of Search, Social, and Content Marketing
Arnie Kuenn, President, Vertical Measures

SEO & Website Migrations: How to Have a Smooth Transition
Josh McCoy, Lead Strategist, Vizion Interactive

Sell Without Selling: The Real Secret to Content Marketing Success
Adam Proehl, Owner/Principal, Web Strategy Consultant, NordicClick Interactive

This great event are planed around the planet in different countries. For more information visit there link: http://sesconference.com/

Thank you, Admin

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http://andemarketing.com/web-development.html

http://andemarketing.com/payper-click.html

http://andemarketing.com/privacy-policy.html

http://andemarketing.com/sitemap.html

“I just saw <andemarketing.com>. Seeing AndeMarketing | SEO Website Promotion | Specialize in Online Marketing, I’m simply so inspired. What a high-quality page! The color scheme is impressive.

Glorious.

(…) The code is very professional. A masterpiece. It must have taken eons to fine-tune the page. Naturally, I expected the creator to do this well. If only my own company would have a cool page like that. The URL has 24 characters. This length scores best in usability studies. The page contains 44 links, a well-calculated amount. There are 15,662 characters in the HTML source, which is a fantastic length for the Firefox browser. This page is to the web what Isaac Asimov was to Science-Fiction.”

— Veronica Kerr, How to Design for the Web

Summary

Unless a web site meets the needs of the intended users it will not meet the needs of the organisation providing the web site. Web site development should be user-centred, evaluating the evolving design against user requirements. The first step is to define the business objectives, the intended context of use and key scenarios of use. This helps prioritise design and provides a focus for evaluation. The design should take account of established guidelines for web writing style, navigation and page design. The site structure and page design should be evaluated by representative end users. Management and maintenance is important to maintain usability.

Contents

Introduction Planning Site Structure and content Support Navigation Page Design Evaluation Methods Management and Maintenance Acknowledgements

INTRODUCTION

Why is it so difficult to find the content you want on many web sites? The reasons include:

• Organisations often produce web sites with a content and structure which mirrors the internal concerns of the organisation rather than the needs of the users of the site.
• Web sites frequently contain material which would be appropriate in a printed form, but needs to be adapted for presentation on the web.
• Producing web pages is apparently so easy that it may not be subject to the same quality criteria that are used for more traditional forms of publishing.

In short, web sites provide a unique opportunity for inexperienced information providers to create a new generation of difficult to use systems! Successful web development requires the combined skills of domain expertise, HTML, graphic design and web usability.

A web site will not meet the needs of the organisation providing the site unless it meets the needs of the intended users, and provides “quality in use” [ref]. Incomplete sites are seen as a sign of corporate incompetence [ref]. To implement a web site which users find effective, efficient and satisfying requires a user centred design process. This document describes a process which integrates existing empirical evidence and guidelines for web site design into a user-centred process which is consistent with ISO 13407. Due to limitations of space, the reader is referred to the references for more details of the individual design guidelines.

It is essential first to define the business objectives and usability goals, and to specify the intended contexts of use. These should drive an iterative process of design and evaluation, starting with partial mock-ups and moving to functional prototypes. Continued usability requires subsequent management and maintenance.

PLANNING

Define the business objectives of the site (provider requirements)

• What are the main purposes of the site? These could include disseminating information, advertising services, selling products, positioning in the market or demonstrating competency.
• Who do you want to visit the site, is it internet or intranet – what are the important user categories and what are their motivations and goals?
• What type of pages and information will attract users and meet their needs? e.g. hierarchically structured information, a database, download of software/files, incentives to explore the site.
• What are the quality and usability goals which can be evaluated? e.g. to demonstrate superiority of the organisation to the competition, appropriateness of the web site to user’s needs, professionalism of the web site, percentage of users who can find the information they need, ease with which users can locate information, number of accesses to key pages, percentage of users visiting the site who access key pages.
• What is the budget for achieving these goals for different parts of the site?

Identify responsibilities for achieving quality and usability objectives, and estimate the resources and budget for these activities.

Specify in detail the intended contexts of use (user requirements)

• Who are the important users?
• What is their purpose for accessing the site?
• How frequently will they visit the site?
• What experience and expertise do they have?
• What nationality are they? What languages can they read?
• What type of information are they looking for?
• How will they want to use the information: read it on the screen, print it or download it?
• What type of browsers will they use? How fast will their communication links be?
• How large a screen/window will they use, with how many colours?

Even if there is no definitive answer to these questions, it is important to obtain agreement on the assumptions which are made.

Define key scenarios of use

• Describe specific examples of how and why people will access the site, and what they want to achieve. These will help prioritise design, and should be the focus for evaluation.
• Also identify any niche markets and interests which can be supported by the site without major additional investment (e.g. specialised information, access by users with special needs).

SITE STRUCTURE AND CONTENT

• Structure information so that it is meaningful to the user. A structure that makes sense to the user will often differ from the structure used internally by the data provider. Different user groups may need different interfaces.
• What information content does the user need at what level of detail? Use terminology familiar to the user.
• Interview users to establish the users’ terminology and how they categorise information.
• Produce a card (or sticky note) for each anticipated page for the site, and use card sorting techniques to design an appropriate structure [ref].

Writing style

People rarely read web pages word by word – they scan pages to find the information they want [ref].

• Make the text scannable with bulleted lists, highlighted keywords, meaningful headings and short sections of text.
• Start with the conclusion, then provide the details [ref].
• Make text concise and objective: avoid marketing exaggeration, subjective claims or boasting [ref].
• Do not include unnecessary “white space” as this impedes scanning the text [ref].
• Do not expect users to read large amounts of text on-line: provide one large page for printing or a file to download.

SUPPORT NAVIGATION

Help users find their way

• Meet user expectations by following conventions established by other major sites.
• When appropriate use a familiar metaphor, like a newspaper front page for the home page of a news site.
• Show users where they are and where they can go.

• Use a consistent page layout.
• The easiest to navigate information pages have a high density of self-explanatory text links [ref].
• Minimise the number of clicks needed to reach the point where users are confident they are on the right track: the more clicks the more users you lose.
• Users do not mind scrolling pages if necessary, but beware of pages which appear complete on a small screen while hiding important buttons or links just off the bottom.
• Provide links on each page to a list of the local contents and home.
• On larger sites consider providing a search facility – many users habitually use search rather than exploring a site [ref].
• Provide a simple interface to the search engine^[2] and check that it gives easily understood results. Most current search engines are so poor that their use reduces the likelihood of finding relevant information! ^[1]
• Include navigational buttons at both the top and bottom of the page – this minimises the need for scrolling.
• Use URLs which are meaningful and exclusively lower case – this helps people who have to type them in.
• URLs quoted in printed material should be short and simple to type: if necessary use aliases rather than the full URLs.
• Use page titles which make meaningful bookmarks (do not start titles with “Welcome to …” or use generic titles such as “Contents”).
• Avoid dead ends – plan that any page could be the first page for users reaching the site from a search engine.

Tell users what to expect

• Avoid concise menus: explain what each link contains – so that users can find the right link first time.
• Provide link titles (tool tips) [ref]– they simplify navigation for users with recent browsers which support this feature.
• List the contents of each part of the site as a list of links to the final information, divided into meaningfully titled groups ^[3].
• Provide a site map or overview – this helps users understand the scope of the site.
• Distinguish between a contents list for a page (e.g. use a heading “Page contents”), links to other pages, and links to other sites (e.g. using icons for off-site links).
• Any changes to the default link colours and style make it more difficult for users to find the links.
• Give sizes of files that can be downloaded.

Highlight important links

• The wording of links embedded in text should help users scan the contents of a page, and give prominence to links to key pages. (Highlight the topic – do not use “click here”!)
• To keep users on your site, differentiate between on-site and off-site links.

PAGE DESIGN

Design an effective home page

• This should establish the site identity and give a clear overview of the content.
• The important information should fit on one screen, as some users will not bother to scroll the home page [ref].

Design for efficiency [ref]

• It is important to minimise the download time as most web users have slow connections [ref].
• Graphics add interest but are slow to load and can impede navigation.
• Reduce the size of graphics by selecting the file type which will give the smallest image after compression. In the case of GIF images try to reduce the number of colours used.
• Give the dimensions of the images in the ‘IMG SRC’ tags of the HTML as the browser can then format the page before loading the graphics, rather than having to reformat each time an image is loaded.
• Use the ALT tag to describe graphics, as many users do not wait for graphics to load.
• Use small images, use interlaced images, repeat images where possible [ref , ref].

Make text easy to read and use

• Avoid the use of flashing or animation, as users find this very distracting.
• Avoid patterned backgrounds, as these make text difficult to read.
• Where possible use tables instead of frames [ref] – frames can interfere with printing and bookmarking.

Support different browser environments

• Test that your pages format correctly using the required browsers and platforms.
• Do not resize the text (except with headings) as all other methods produce unacceptable results on some browsers [ref].
• Check that pages containing reference information or large amounts of text print correctly on the required browsers, platforms and paper sizes (note that European A4 paper is narrower and longer than US letter size paper [ref]).

Provide support for text-only browsers

Some users turn off graphics to increase speed, and the visually impaired use text only browsers:

• To support text only browsers, use a logical hierarchy of headings, avoid frames and use ALT tags which describe he function of images [ref].

EVALUATION METHODS

Expert inspection

• Use a checklist to inspect pages for conformance with house style (consistency of layout) and with recommendations such as those in this document.

Early mock-ups [ref]

• Early in design evaluate a partial mock up of the site with representative users performing representative tasks.
• Use first drafts of screens, either on-line or as colour prints.

Functional prototypes [ref]

• Produce a working version of a representative part of the site, taking account of the design principles and evaluation feedback.
• Evaluate the working version with representative users performing representative tasks.

MANAGEMENT AND MAINTENANCE

Ensure that new pages meet the quality and usability requirements

• What skills will be required of page developers? Do they have the necessary expertise in the subject domain, HTML, graphic design and usability? Do they need training?
• What will be the criteria for approval of new pages? Is some automated checking possible?

Indexing

Help people to find your site by indexing the important topics and names of key people. To facilitate indexing by search engines:

• Provide search topics using the META tag [ref]in the page heading.
• Include the main search topics in the first few lines of text on the home page.
• Fill in the submission forms for search engines.
• Consider using an automated submission tool (e.g.[ref]).

Maintenance

Plan and review the site structure as it grows, review the user needs, and make sure the site continues to meet the needs.

• Monitor feedback from users.
• Monitor the words used when searching the site.
• Monitor where people first arrive on the site, and support these pages as entry points.
• Check for broken links.
• Compare your site to other comparable sites as web browsers and web design evolve.

As it is unlikely to be economic to test the usability of every page, it is important to establish a sound structure and style guide within which new pages can be developed, and for page developers to be aware of the business objectives and intended contexts of use.

ACKNOWLEDGEMENTS

This document is a revised version of a paper presented by Nigel Bevan at several conferences, and was developed with the support of the EC TRUMP project.

FOOTNOTES

¹Spool JM et al (1997) Web site usability: A designers guide. User Interface Engineering, North Andover, USA.

² for example http://www.metacrawler.comhas three simple options when searching for multiple words: ‘any’, ‘all’ or ‘phrase’.

³ UIEtips 3/20/98. Jared Spool, User Interface Engineering (uie@uie.com).

Game Tonight?

Developed by Alex King

A veteran of the Silicon Valley boom days, Alex relocated to Denver, Colorado in 2004. He has been developing for the web since 1996 and has designed and developed enterprise web applications and web sites for Fortune 500 customers.

Alex is also well known for his open source projects and contributions; in particular as an original contributor to the WordPress Open Source project and for his ongoing work in the WordPress community.

Have you ever visited a website and asked yourself how they could have made it so great? From layout to graphic design, there are many elements which turn a website from good to great. This article will help you to learn many tips and tricks which the pros are already using. Read on to find secrets you can only learn here!

Keep your page sizes to a minimum. Not all internet users have fast connection speeds, and the longer your site takes to load, the less interest they will have. You do not want your page viewers to be stuck waiting for every page to download, or they may end up abandoning your site.

Before you meet with a website design company you should take the time to get an idea of what you want your website to look like and what information you want it to contain. The company bases their web design off of the information that they are given and will stay within the guidelines that you give them. You need to have the information readily available to them.

Always utilize media and content that is both relative to your site’s goal, but also interesting to the potential consumers who will be viewing your site. A site that has relative info, but that is not interesting, won’t captivate its audience. A website that uses fun, but non-relative information, will captivate the wrong audience. Both methods equal profits that you are losing.

To help you design a website that is optimized for search engines, do not include frames. Although users like pages that include frames, the information inside does not show up in search engines. If certain important information on your site cannot be seen by search engines, then you will not have a high ranking. When that occurs you do not get many visitors.

The secrets have been revealed and you should now have the knowledge you need to get started on your website. Start your rough draft and make a list of all the elements that you loved on those other awesome websites so you can work them into your own. Get creative and have fun!

Someone who designs websites for eye, call them artist. The smart webdesign are done by webdeveloper the website who not only looks good, but also works. Using the latteral process here I subscribe the evolution to design great website.

1. Ideas

a. Product, service, work

b. Goals

c. Setting budget

d. Writing plan

2. Offsite marketing ideas

a. Offsite marketing

b. E-mail campaign (to old clients, friends, family with questions for likes & opinions)

3. Good web-developer

a. Developer with SEO background

b. Web-master

c. SEO company

3. Material

a. Keywords

b. Context

c. Hook (opt-outs to generate leads)

d. HD pictures

Check those 14 points you have to have on your website

– home

– about

– info

– contact

– footer

– call to action

– search

– site map

– logo

– privacy policy

– Google analitics

– GEO TAG

– language

– H1 title