Reach people on the go with Mobile Advertising

What are Mobile Ads?

• Mobile ads are shown to people searching and browsing the internet on smartphones
• They have the potential to reach people whereever they access the internet on their phone

Why use Mobile Ads?

• Reach a growing segment of the search market
• Reach people in the real world with location targeting
  – show people ads relevant to ‘where’ they are
• Up to 30%* of searches have local intent
  – increase footfall to bricks and mortar businesses
• More and more people are buying
  smartphones and tablets
• They are searching for your products
• Be sure that you are there to meet them

What are the benefits of using Mobile Ads?

1. After searching with a smartphone, 9 out of 10* people take some      form of action
2. After researching on a smartphone, 77%** of people contacted a      business
3. As a result of using a smartphone, 74%*** made a purchase
4. They offer a range of mobile extensions: sitelinks to drive people      deeper into your site, ads for specific products, click-to-call ads,      location extensions, offer ads to drive people to store

Great event on this year 2012 SES Chicago.

Over 500 attendants from all over the globe, we saw people from Europe, Asia, Australia, North America as well South America. SES Conference Agenda has been carefully arranged, for the experienced advertising and marketing professionals.

List of speakers highlight:

• Nii Ahene; Co-Founder & COO – CPC Strategy
• Benu Aggarwal; Founder & President – Milestone Internet Marketing
• Jonathan Allen; Director – Search Engine Watch
• Tim Ash; CEO – SiteTuners.com
• Matthew Bailey; SES Advisory Board; President – Site Logic Marketing
• Evan Bailyn; CEO – First Page Sage
• Jonathan Ball; VP Business Development – Page One Power
• Anne Baum; Account Director – Location3 Media
• Chris Boggs; SES Advisory Board; Director – Rosetta
• Mel Carson; Founder – Delightful Communications
• Mikel Chertudi; SES Advisory Board; Senior Director of Marketing – Adobe
• Bruce Clay; President – Bruce Clay, Inc.
• Paul Corkery; SMB Operations Program Manager, Search Platform & Tools – Microsoft Advertising
• Thom Craver; Senior Technical SEO Manager – TopRank
• Dan Cristo; Director of SEO Innovation – Catalyst Online
• Raj De Datta; Co-founder and CEO – BloomReach
• Michael DeHaven; Product Manager, SEO – Bazaarvoice
• Andrew Delamarter; Director of Search Marketing – HUGE, Inc.
• Seth Dotterer; VP of Marketing – Conductor Inc.
• Noran El-Shinnawy; Digital Marketing Expert
• Eric Enge; President – Stone Temple Consulting
• Erin Everhart; Director of Web Marketing – 352 Media Group
• Justin Freid; Media Director, TPG – An Omnicom Company
• Aaron Friedman; SEO Manager – Spark
• Todd Friesen; SEO Director – Salesforce
• Nicholas Gadacz; Director of Product – Marin Software
• John Gagnon; Bing Evangelist, Microsoft Products, Microsoft Advertising
• Rob Garner; VP of Strategy – iCrossing
• James Green; CEO – Magnetic
• Mike Grehan; Group Publishing Director, Interactive, Search Engine Watch / ClickZ / SES
• Andrew Goodman; SES Advisory Board; President – Page Zero Media
• Danny Goodwin; Associate Editor – Search Engine Watch
• Diran Hafiz; Director of Mobile – Comscore
• Jenny Halasz; President & Co-Founder – Archology Inc.
• Dax Hamman; Chief Revenue Officer – Chango
• Christopher Hansen; President – Netmining
• Christopher Hart; Director of Account Management and Client Services – BlueGlass Interactive, Inc.
• Bill Hartzer; Director of Search Engine Optimization – StandingDog Interactive
• Simon Heseltine; Director of SEO – AOL Inc.
• Jeremy Hull; Associate Director of Paid Search – iProspect
• Bill Hunt; SES Advisory Board; President – Back Azimuth Consulting
• Duran Inci; Co-Founder and COO – Optimum7.com
• Greg Jarboe; President & Co-founder – SEO-PR
• Ping Jen; Product Manager – Microsoft Advertising and Publisher Solutions
• Ryan Jones; SEO Manager – Sapient
• Aaron Kahlow; CEO & Founder – Online Marketing Institute
• Gagan Kanwar; Director of Partnerships and Research – Marin Software
• Sundeep Kapur; Digital Evangelist – NCR Corp.
• Jeff Katz; CEO – Wize Commerce
• Avinash Kaushik; Digital Marketing Evangelist – Google
• Chris Keating; VP, SEO and Conversion Optimization – Performics
• Anne F. Kennedy; SES Advisory Board; International Search Strategist, Author – Beyond Ink USA
• Brad Keown; General Manager of Marketing Solutions – Facebook
• Chris King; Associate Director, SEO, TBWA/Chiat/Day
• Arnie Kuenn; President – Vertical Measures
• Peter La Motte; President – GeniusRocket
• Anna Lee; Conference Producer, SES Conference & Expo
• Brian Lewis; CEO, Solutions-insight Interactive
• Scott Linzer; Head of Search Agency Development – Quantcast
• Melissa Mackey; Search Supervisor, gyro
• Sean Malseed; Vice President of Strategic Development, SEMrush
• Eric Mason; Director of Communications & Tech Evangelism, Wix
• Josh McCoy; Lead Strategist – Vizion Interactive
• Matt McGowan; Managing Director, Americas – Incisive Media
• Adam Melson; SEO Team Manager, SEER Interactive
• Bryson Meunier; Director, Content Solutions, Resolution Media
• Miranda Miller; Lead Writer – Search Engine Watch
• Merry Morud; Online Marketing Account Manager – aimClear
• Bill Mungovan; Director of Product Strategy, Advertising Solutions, Adobe
• Natalie Ney; Client Services Manager, iProspect
• Lee Odden; SES Advisory Board; CEO, TopRank Online Marketing
• Greg Ott; CMO, Demandbase
• James Paden; VP of Product, Compendium

PROGRAM: SES Day 1 – Tuesday, November 13, 2012

Maximizing the Effectiveness of LinkedIn to Generate More Qualified Leads Online

Jasmine Sandler, CEO, Agent-cy

Winning PPC Tactics
Melissa Mackey, Search Supervisor, gyro
Natalie Ney, Client Services Manager, iProspect

Mobile Marketing Optimization
Gagan Kanwar, Director of Partnerships and Research, Marin Software
Geoff Tam-Scott, SR Product Manager – Mobile, NBC

The Age of Big Data and the Modern Marketer
Seth Dotterer, VP of Marketing, Conductor Inc.

Link Building the Right Way
Brent Payne, CEO, BaldSEO
Chuck Price, President & CEO, Measurable SEO

Mastering the Four Crucial Ingredients for Successful Landing Pages
Raj De Datta, Co-founder and CEO, BloomReach
Brian Lewis, CEO, Solutions-insight Interactive

Beyond Engagement: Harnessing the Power of Social Media
Mel Carson, Founder, Delightful Communications

Introduction to Analytics
Thom Craver, Senior Technical SEO Manager, TopRanks

Meaningful SEO Analytics
Chris Keating, VP, SEO and Conversion Optimization, Performics

Activating the Social-Search Dynamic
Bill Mungovan, Director of Product Strategy, Advertising Solutions, Adobe

Keys to Success with B2B Video
Greg Jarboe, President & Co-founder, SEO-PR
Peter La Motte, President, GeniusRocket

ClickZ Express Clinic: Optimizing Video for Maximum Visibility
Greg Jarboe, President & Co-founder, SEO-PR

SES Day 2 – Wednesday, November 14, 2012

[ Tuesday | Thursday ]

SEO Tools of the Trade
Duran Inci, Co-Founder and COO, Optimum7.com

Spy vs. Spy: Unlocking Your Competitor’s Digital Strategy
Adam Melson, SEO Team Manager, SEER Interactive
Sean Malseed, Vice President of Strategic Development, SEMrush

Demand Generation: Building the B2B Social Media Machine
Adriel Sanchez, Senior Director, Demand Generation, SAP

Building a Massive Customer Base through Content-Driven SEO
Evan Bailyn, CEO, First Page Sage

Insider Tips for Ad Optimization
Richard Stokes, Founder & CEO, AdGooroo

Putting Your Money Where It Counts: Winning Attribution Models
James Green, CEO, Magnetic

Ecommerce Site Nightmares…and Solutions
Jeff Katz, CEO, Wize Commerce

Paid Search Analysis and Multi-Touch Attribution
Jonathan Treiber, CEO, RevTrax

Screw Link Building, It’s Called Relationship Building
Erin Everhart, Director of Web Marketing, 352 Media Group
Katherine Watier, VP of Online Strategy and Market Insights, Ketchum PR

The Facebook Exchange: Real-Time Bidding and Best Practices
Mike Winters, VP of Accounts, Triggit

Navigating the Google Ecommerce Landscape
Nii Ahene, Co-Founder & COO, CPC Strategy

SES Day 3 – Thursday, November 15, 2012

[ Tuesday | Wednesday ]

Successful In-House SEO
Dave Rohrer, Senior SEO Strategist, Covario

Leveraging Twitter and Facebook Ads
Justin Freid, Media Director, TPG, An Omnicom Company

Crossing the Digital Divide: The Leap from Search to Display
Chad Porter, Director of Advertiser Operations, myThings

Web Analytics Deep Dive
Thom Craver, Senior Technical SEO Manager, TopRank

The Convergence of Search, Social, and Content Marketing
Arnie Kuenn, President, Vertical Measures

SEO & Website Migrations: How to Have a Smooth Transition
Josh McCoy, Lead Strategist, Vizion Interactive

Sell Without Selling: The Real Secret to Content Marketing Success
Adam Proehl, Owner/Principal, Web Strategy Consultant, NordicClick Interactive

This great event are planed around the planet in different countries. For more information visit there link: http://sesconference.com/

Thank you, Admin

 Mobile will be the #1 game changer
for you in 2012.

Mobile searches have grown 500% over the past two years.
Every day, more and more smartphone users search for products and services on the go. As a web owner, you already know the importance of mobile, and recognize that it presents a huge opportunity for you.

Drive Performance and Build Brands With Mobile

61% of mobile users call a business after searching for it, and 59% visit the store location. Advertisers can now easily show customers where exactly their business is located, give the user directions, and provide a phone number for customers to click on – all within a mobile ad.

So What’s Next?

1. Learn more at how-to-go mobile.
2. Start creating mobile websites. We can help you.
3. Start your clients advertising on mobile. Here’s how.

www.andemarketing.com

Google-Bing-Yahoo the top search engines where your business needs to be today. For small local business owners, Search Engine Optimization and search engine marketing presents an amazing and cost-effective opportunity to drive traffic, leads and sales online from the inside of business out to the world. But given that most small business owners are not a search marketing experts, they can make some critical errors when it comes to small business SEO.

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