Advertisers Increasing Demand for Performance Based Advertising

Scott Milener, CEO of AdRocket, an email targeting network is looking for partners in the CPA (cost per action) and targeted offer arena to help monetize his business for his customers. He’s noticed there’s been a trend to more performance based advertising. Advertisers would like to pay CPA rather than CPC (cost per click). Because of that desire, that’s why he’s seeing more CPA firms at ad:tech. They’re filling a much desired niche.

Duration : 0:2:13

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